Comformity

Question 1

What is conformity?

Answer 1

Changes in individuals behaviour and/or beliefs because of real or imagined group pressure.

Question 2

What are 3 forms of conformity?

Answer 2

-compliance
-identification
-internalisation

Question 3

Describe when one Is compliant

Answer 3

The most superficial and least permanent.Individual publicaly changes behaviour and beliefs.In private they would revert back.They do not agree with what the group is doing.

Question 4

What is identification?

Answer 4

Involves possibly private or public acceptance.There is a membership which is desirable towards the individual therefore they would adjust there behaviour and beliefs.Once the group is no longer seen as valuable they possibly revert back.

Question 5

What is internalisation?

Answer 5

The deepest most permanent one.Individual publicaly and privately changes behaviour and belief system.It is accepted in to there own cognition.It last even though the group is no longer present.

Question 6

What is Informational social Influence (ISI)?

Answer 6

The individual has a desire to be right therefore seek information from the group.It is a cognitive process and leads to internalisation.

Question 7

What is Normative social influence (NSI)?

Answer 7

The individual has a desire to be liked therefore go along with group behaviour to avoid ridicule.This is a emotional process which leads to compliance.

Question 8

What is the main difference between the two theories?

Answer 8

NSI-publicaly change there view and revert privately to original view.
ISI-Publicaly and privately change view to be in line with the group.

Question 9

What kind of theories are these and who developed these?

Answer 9

It is a two process theory developed by Deutsch and Gerard

Question 10

Explain Asch’s Research.

Answer 10

-Group would be 7-9
-participant would be in the middle
-told to match standard line to comparison line
-confederates would purposefully get it wrong
-task was unambiguious

Question 11

What were the findings of Asch’s research?

Answer 11

37% of the time participant would comform with confederates.

Question 12

What can be concluded by Asch’s research?

Answer 12

it supports NSI as the individual conformed publicaly but not privately and they did this to be accepted by the group.

Question 13

What did Neto (1995) say about women which weakens the researchs external validity?

Answer 13

More women are conformist as they care more about social relationships and to be liked by peers.NSI is only a explanation for certain group(females).

Question 14

Why is the research not reliable?

Answer 14

It has a gender bias which weakens the researches external validity.
1995 Neto.Cant be generalised.

Question 15

What are the 3 variables which affect conformity?

Answer 15

-Group size
-Unanimity
-Task difficulty

Question 16

Explain the effect of Group size on conformity using Asch variation of the study.

Answer 16

-As the majority group increases conformity rate increases.
-When 3 confederates gave the wrong answer conformity increased to 32%,this then plateud.
-In conclusion size of majority does have an effect on conformity but this is to a point.

Question 17

Explain the effect of Unanimity on conformity using Asch variation of the study.

Answer 17

-Means complete agreement among the group
-Confederates all give the wrong answer conformity was at 37%
-One confederate gives the correct answer conformity dropped by 5.5%
-‘Lone’ confederate conformity dropped by 9%
-Conclusion is that if there is a dissenter which breaks the unanimity conformity decreases.

Question 18

Explain the effect of Task difficulty on conformity using Asch variation of the study.

Answer 18

-As task difficulty increases conformity also increases.
-Asch made the stimulus line and the comparison line more similar in length,led to ISI
-when the right answer was less obvious we lose confidence.