Comercialisation Flashcards
1
Q
Commercialisation
A
The management of sport for profits
2
Q
1)Growing public interest & spectators for sport
A
-Made sport a commercial commodity
-Increase spectators increases money attracted to the sport
3
Q
2)Globalisation
A
-Sport is now global
-International exposure attracts more sponsorship
4
Q
3)Growth of media interests
A
-More televised sport leads to more sponsorship for events
5
Q
4)Growth of professionalism
A
-Increased number of sporting professionals has attracted sponsorship
6
Q
5)Marketing opportunities
A
-Sell more goods & use sports as a billboard to advertise brands
-More money, therefore sports able to improve facilities
7
Q
6)Sponsorship
A
-Increased publicity and sales for sponsor
-Provides free equipment for participants
