COM 300 Exam 2 Flashcards
Definition of Cognitive Dissonance
The distressing mental state caused by inconsistency between a person’s two beliefs or a belief and an action
Selective Exposure
Defined: The tendency people have to avoid information that would create cognitive dissonance b/c it’s incompatible with their current beliefs (want to expose ourselves to the information we want to hear/see)
Selecting information that lines up with what you already believe, avoiding anything that causes discomfort
Confirmation bias: to search for, interpret, and recall information in a way that confirms or supports one’s prior beliefs or values e.g. Social media recommendations
Post-decision dissonance
Defined: Strong doubt experiences after making an important, close-call decision that is hard to revere
Heightening post-decision dissonance —-
1. The more important the issue
2. The longer an individual delays in choosing between two equally attractive options
3. The greater the difficulty in reversing the decision
Once the decision has been made, the option not picked begins to look more attractive
e.g. picking between colleges, selecting a house
Minimal justification
Defined: A claim that the best way to stimulate attitude change in others is to offer just enough incentive to elicit counter-attitudinal behavior
Minimal Justification revere the sequence
- Do things, later convince oneself that we like these things, change behavior - change attitude
e.g. salary for certain jobs
Thus, if a person is offered less the persuader can actually expect better results
Three Revisions: Self-consistency
Something that can produce dissonance is an inconsistency between a cognition and our self-concept
Self-Consistency: how we perceive ourselves
In the $1/$20 experiment, the Stanford students felt dissonance b/c they were asked to act in a way they didn’t feel represented who they are _________
Three Revisions: Personal responsibility for bad outcomes
We experiment with dissonance when we believe our actions have unnecessarily hurt someone else
In the $1/$20 experiment, the student deliberately dubbed other students
Three Revisions: self-affirmation to dissipate dissonance
This approach speaks to the question of dissonance reduction
Claude Steele doesn’t assume that dissonance always drives people to justify their actions
- He claims that people can call up a post of positive thoughts about themselves that we will blot out a concern for restoring consistency
High self-esteem is a resource for dissonance reduction
APA style: know how to cite sources
Social Identity Theory:
Personal Identity & Social Identity
Personal Identity: Comprises the distinctive attributes of a person
e.g. ability, charism, intelligence, personality, etc.
Social Identity: A person’s sense of who he/she is based on group membership
e.g. student, middle class, American, Caucasian, etc.
In-group & Out-group
The group to which people belong is an important source of pride and self-esteem (personal assessment of self-worth)
How do we maintain and enhance self-esteem?
We need to compare favorably with other groups
In-group Favoritism
People tend to associate with certain successful groups, which serve to bolster the self-esteem
A sense of belonging to the group, and self-enhancement need
therefore, people show favoritism and preference to in-group (members)
- evaluate the actions of their group or team members much more favorably than those of out-group members
e.g. job recruitment, sports fans
Out-group Derogation
An out-group is perceived as being threatening to the members of an in-group
Out-group derogation
- Refers to discriminating against the out-group
e.g. stereotyping and prejudice, gender, race, social class
- Occurs when an out-group is perceived as blocking or hindering the goals of an in-group
Out-group derogation is a natural consequence of the categorization process
BIRGing and CORFing
BIRGing = basking in reflected glory (“we won”)
CORFing = cutting of reflected failure (“they lost”)
SIT Central Hypotheses
Seek to find negative aspects of out-group to enhance the self-image
Seek to find intergroup differences
- All out-group members possess the same characteristics and are guided by similar norms
Seek to find intragroup similarities to generate a “wellness” feeling
- e.g. nationalism
Maximize out-group differences and minimize the in-group differences to increase group favoritism which ultimately leads to self-enhancement
Definition of Face and Facework
Face: the projected image of one’s self in a relational situation
Facework: Specific verbal and nonverbal messages that help to maintain and restore face loss and uphold and honor face gain