COM 114 basics Flashcards

1
Q

straw person

A

misrepresents a person or organization by substituting then with a distorted version

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2
Q

red herring

A

a method in which an irrelevant topic will be brought into discussion to distract from the real issue

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3
Q

ad hominem

A

an irrelevant personal attack against a specific person or group rather than their argument

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4
Q

slipper slope

A

asserts that some action will inevitably lead to a chain of events that end in a certain result. One step will lead to a disastrous outcome.

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5
Q

False analogy

A

makes a comparison between two objects that seem to have similar characteristics but are actually different in that area (caffeine addicts are no better than alcoholics)

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6
Q

what is inoculation theory

A

preventative

Inoculation protects people against disinformation by teaching them to spot and refute a misleading claim. Inoculation messages can build up people’s resistance or “mental antibodies” to encountering misinformation in the future, the way vaccines create antibodies that fight against future infection.

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7
Q

directional transition

A

used to move between main points

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8
Q

internal review transition

A

lie in main points and reiterate what has already been said

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9
Q

internal preview transition

A

lie in main points and show the reader what is ahead

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10
Q

signpost

A

alert the audience to the exact location in the presentation (in summary, the first cause, the most important point)

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11
Q

adaptors

A

reveal things about how we’re feeling and our internal state, could convey anxiety, excitement, etc

ex: twiddling thumbs

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12
Q

enablers

A

Enablers of communication are those entities that facilitate the effective communication between sender and receiver. Some of the enablers of communication are empathy, active listening, respect of the speaker’s culture and clarity.

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13
Q

emblems

A

gestures that can be directly translated into verbal language (peace sign, thumbs up, etc)

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14
Q

illustrators

A

most common, are used to enhance and accompany the verbal message, but can’t be used without words

For example, you might use hand gestures to indicate the size or shape of an object.

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15
Q

question of fact ex

A

Who scored the most points in the NBA last season?

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16
Q

question of policy ex

A

Should
universities provide birth control to students?

17
Q

question of intent

A

can be used in campaign speeches, a speaker will lay out promises to the audience that they intend to “keep”

18
Q

question of value ex

A

Who was the most effective political speaker during the twentieth
century?

19
Q

efficacy

A

this method can be used in persuasive speeches and can accompany a specific appeal. It is used to make the audience feel as if they can accomplish necessary tasks, so the speaker can produce the intended result. (make the audience aware of steps they can take to quit smoking)