COM 102 PART 2 Flashcards
Wikipedia
user created and edited online encyclopedia
when did the mass media take form?
1830s
benjamin day
published the new york sun
penny papers
affordable newspapers introduced in 1833 created unprecedented mass audience
business model
a design operating a business, identifying revenue sources, customer base, products and financing.
publisher
magazine or newspaper’s proprietor
news-editorial
a newspaper staff component that produces news amusement and opinion content.
editor
a manager who is responsible for news media content.
benjamin franklin
the first person to create and make money from a newspaper chain
chain newspaper
owned by a company the owns other newspapers elsewhere
william randolph hearst
publisher of the new york journal, other major dailies in the yellow period.
market penetration
sales per capita
paywall
block access to a website content unless payment is made.
william tweed
corrupt politician exposed by the New York Times
george jones
New York Times reporter who pursued the tammany hall scandal
sullivan decision
landmark libel case in which the New York Times argued for unfettered reporting of public officials.
pentagon papers
secret government generated vietnam war military documents revealed by the New York times
barney kilgore
revamped concept of wall street journal in the 1940s
daniel defoe
his 1704 weekly review established magazines as forums for ideas
highbrow slicks
magazines whose content intellectual appeal
literati
well-educated people interested in literature and cerebral issues.
muckraking
early 1990s term for investigative reporting
ida tarbell
exposed standard oil monopolistic practices in 1902 magazine series.
lincoln steffens
exposed municipal corruption
upton sinclair
exposed bad meat packing practices.
personality profile
in depth, biological article.
hugh hephner
playboy editor who created the modern Q-A
Henry luce
his magazine empire included time, life sports illustrated and fortune
demassification
process of narrowing focus to niche audiences.
business to influentials (B TO I)
A business model with advertising aimed at creating sales indirectly by reaching influential audiences
michael kinsley
founding editor of slate magazine and editor for the new republic
slate
online magazine of news, politics and culture
jeff bezos
founder of amazon
reference books
encyclopeidas, dictionaries, atlases
textbooks
curriculum related titles for learning and understanding.
trade books
general interest titles including fiction and non fiction
e books
digital files of book content
e reader
portable electronic device for on screen reading of books
harry potter effect
impact of a single best selling book
a literate
someone who can read but chooses not to.
