COM 102 PART 2

Question 1

Wikipedia

Answer 1

user created and edited online encyclopedia

Question 2

when did the mass media take form?

Answer 2

1830s

Question 3

benjamin day

Answer 3

published the new york sun

Question 4

penny papers

Answer 4

affordable newspapers introduced in 1833 created unprecedented mass audience

Question 5

business model

Answer 5

a design operating a business, identifying revenue sources, customer base, products and financing.

Question 6

publisher

Answer 6

magazine or newspaper’s proprietor

Question 7

news-editorial

Answer 7

a newspaper staff component that produces news amusement and opinion content.

Question 8

editor

Answer 8

a manager who is responsible for news media content.

Question 9

benjamin franklin

Answer 9

the first person to create and make money from a newspaper chain

Question 10

chain newspaper

Answer 10

owned by a company the owns other newspapers elsewhere

Question 11

william randolph hearst

Answer 11

publisher of the new york journal, other major dailies in the yellow period.

Question 12

market penetration

Answer 12

sales per capita

Question 13

paywall

Answer 13

block access to a website content unless payment is made.

Question 14

william tweed

Answer 14

corrupt politician exposed by the New York Times

Question 15

george jones

Answer 15

New York Times reporter who pursued the tammany hall scandal

Question 16

sullivan decision

Answer 16

landmark libel case in which the New York Times argued for unfettered reporting of public officials.

Question 17

pentagon papers

Answer 17

secret government generated vietnam war military documents revealed by the New York times

Question 18

barney kilgore

Answer 18

revamped concept of wall street journal in the 1940s

Question 19

daniel defoe

Answer 19

his 1704 weekly review established magazines as forums for ideas

Question 20

highbrow slicks

Answer 20

magazines whose content intellectual appeal

Question 21

literati

Answer 21

well-educated people interested in literature and cerebral issues.

Question 22

muckraking

Answer 22

early 1990s term for investigative reporting

Question 23

ida tarbell

Answer 23

exposed standard oil monopolistic practices in 1902 magazine series.

Question 24

lincoln steffens

Answer 24

exposed municipal corruption

Question 25

upton sinclair

Answer 25

exposed bad meat packing practices.

Question 26

personality profile

Answer 26

in depth, biological article.

Question 27

hugh hephner

Answer 27

playboy editor who created the modern Q-A

Question 28

Henry luce

Answer 28

his magazine empire included time, life sports illustrated and fortune

Question 29

demassification

Answer 29

process of narrowing focus to niche audiences.

Question 30

business to influentials (B TO I)

Answer 30

A business model with advertising aimed at creating sales indirectly by reaching influential audiences

Question 31

michael kinsley

Answer 31

founding editor of slate magazine and editor for the new republic

Question 32

slate

Answer 32

online magazine of news, politics and culture

Question 33

jeff bezos

Answer 33

founder of amazon

Question 34

reference books

Answer 34

encyclopeidas, dictionaries, atlases

Question 35

textbooks

Answer 35

curriculum related titles for learning and understanding.

Question 36

trade books

Answer 36

general interest titles including fiction and non fiction

Question 37

e books

Answer 37

digital files of book content

Question 38

e reader

Answer 38

portable electronic device for on screen reading of books

Question 39

harry potter effect

Answer 39

impact of a single best selling book

Question 40

a literate

Answer 40

someone who can read but chooses not to.