COM 102 PART 2 Flashcards

1
Q

Wikipedia

A

user created and edited online encyclopedia

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2
Q

when did the mass media take form?

A

1830s

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3
Q

benjamin day

A

published the new york sun

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4
Q

penny papers

A

affordable newspapers introduced in 1833 created unprecedented mass audience

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5
Q

business model

A

a design operating a business, identifying revenue sources, customer base, products and financing.

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6
Q

publisher

A

magazine or newspaper’s proprietor

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7
Q

news-editorial

A

a newspaper staff component that produces news amusement and opinion content.

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8
Q

editor

A

a manager who is responsible for news media content.

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9
Q

benjamin franklin

A

the first person to create and make money from a newspaper chain

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10
Q

chain newspaper

A

owned by a company the owns other newspapers elsewhere

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11
Q

william randolph hearst

A

publisher of the new york journal, other major dailies in the yellow period.

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12
Q

market penetration

A

sales per capita

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13
Q

paywall

A

block access to a website content unless payment is made.

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14
Q

william tweed

A

corrupt politician exposed by the New York Times

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15
Q

george jones

A

New York Times reporter who pursued the tammany hall scandal

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16
Q

sullivan decision

A

landmark libel case in which the New York Times argued for unfettered reporting of public officials.

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17
Q

pentagon papers

A

secret government generated vietnam war military documents revealed by the New York times

18
Q

barney kilgore

A

revamped concept of wall street journal in the 1940s

19
Q

daniel defoe

A

his 1704 weekly review established magazines as forums for ideas

20
Q

highbrow slicks

A

magazines whose content intellectual appeal

21
Q

literati

A

well-educated people interested in literature and cerebral issues.

22
Q

muckraking

A

early 1990s term for investigative reporting

23
Q

ida tarbell

A

exposed standard oil monopolistic practices in 1902 magazine series.

24
Q

lincoln steffens

A

exposed municipal corruption

25
upton sinclair
exposed bad meat packing practices.
26
personality profile
in depth, biological article.
27
hugh hephner
playboy editor who created the modern Q-A
28
Henry luce
his magazine empire included time, life sports illustrated and fortune
29
demassification
process of narrowing focus to niche audiences.
30
business to influentials (B TO I)
A business model with advertising aimed at creating sales indirectly by reaching influential audiences
31
michael kinsley
founding editor of slate magazine and editor for the new republic
32
slate
online magazine of news, politics and culture
33
jeff bezos
founder of amazon
34
reference books
encyclopeidas, dictionaries, atlases
35
textbooks
curriculum related titles for learning and understanding.
36
trade books
general interest titles including fiction and non fiction
37
e books
digital files of book content
38
e reader
portable electronic device for on screen reading of books
39
harry potter effect
impact of a single best selling book
40
a literate
someone who can read but chooses not to.