Chapter 1 Flashcards
3 forms of print media?
Newspapers, Magazines, and Books
Forms of Electronic Media?
TV, Radio, Internet,and Sound Recordings
Infotainment
a Form of programming that provides both information and entertainment. (cinematic , television, and live action)
a group of UW students were able to complete a week-long “media deprivation”, going without iPods, cell phones, music, the internet or television
FALSE
If the U.S’ radio audience was a country, it would be the fourth largest country in the world?
TRUE
DVDs and on-demand video services have hurt the U.S motion picture industry because they keep people home, not in the theatres where Hollywood companies make most of their money.
FALSE
Even if you aren’t looking for something to buy, you are likely to be exposed to about 500 advertising messages per day in the U.S.
FALSE
Americans average about 30 minutes per day listening to the radio.
FALSE
Cats are more likely to watch more than dogs.
TRUE
Newspapers are the primary source of news for most Americans
FALSE
Some 54 percent for children ages 4-6 would rather watch television than play with their fathers.
TRUE
The United States ranks first in the world in literacy rates.
FALSE
Advertising provides 50 percent of most newspaper companies’ revenue.
TRUE
On average buying one 30-second slot for a television commercial costs about 200,000 and the same slot costs up to 800,000 during the super bowl.
FALSE
The ratio of public relations workers to journalists is 1 to 2.
FALSE
91 Percent of Americans read magazines.
FALSE
Top paid news anchor Matt Lauer of NBC makes 25 million dollars a year
TRUE
More households in the United States have televisions than cars.
TRUE
The Average American Youth spends more time in school than watching television.
FALSE
In the United States, the average adult spends 8 hours a day with electronic media?
FALSE
By age 18, the average American will have viewed about 100,000 commercials and seen 5,000 brutal acts of violence, such as murder, serious assault, and rape, on television.
FALSE
At present levels of viewing, young American adults who live to age 65 will have spent four solid years just watching television.
FALSE
The Average starting salary for a weekly newspaper reporter or a television broadcaster in the United States is 15 dollars and hour.
TRUE
How much money did the music industry generate during the first half of 2016?
1 Billion Dollars
Digital Downloads and music stores declined __%
17%
Ads make up 50% of all music industry revenue.
True
Spotify has mow many users this year?
40 million
Narrowcasting
catering to a niche audience
