Chapter 1

Question 1

3 forms of print media?

Answer 1

Newspapers, Magazines, and Books

Question 2

Forms of Electronic Media?

Answer 2

TV, Radio, Internet,and Sound Recordings

Question 3

Infotainment

Answer 3

a Form of programming that provides both information and entertainment. (cinematic , television, and live action)

Question 4

a group of UW students were able to complete a week-long “media deprivation”, going without iPods, cell phones, music, the internet or television

Answer 4

FALSE

Question 5

If the U.S’ radio audience was a country, it would be the fourth largest country in the world?

Answer 5

TRUE

Question 6

DVDs and on-demand video services have hurt the U.S motion picture industry because they keep people home, not in the theatres where Hollywood companies make most of their money.

Answer 6

FALSE

Question 7

Even if you aren’t looking for something to buy, you are likely to be exposed to about 500 advertising messages per day in the U.S.

Answer 7

FALSE

Question 8

Americans average about 30 minutes per day listening to the radio.

Answer 8

FALSE

Question 9

Cats are more likely to watch more than dogs.

Answer 9

TRUE

Question 10

Newspapers are the primary source of news for most Americans

Answer 10

FALSE

Question 11

Some 54 percent for children ages 4-6 would rather watch television than play with their fathers.

Answer 11

TRUE

Question 12

The United States ranks first in the world in literacy rates.

Answer 12

FALSE

Question 13

Advertising provides 50 percent of most newspaper companies’ revenue.

Answer 13

TRUE

Question 14

On average buying one 30-second slot for a television commercial costs about 200,000 and the same slot costs up to 800,000 during the super bowl.

Answer 14

FALSE

Question 15

The ratio of public relations workers to journalists is 1 to 2.

Answer 15

FALSE

Question 16

91 Percent of Americans read magazines.

Answer 16

FALSE

Question 17

Top paid news anchor Matt Lauer of NBC makes 25 million dollars a year

Answer 17

TRUE

Question 18

More households in the United States have televisions than cars.

Answer 18

TRUE

Question 19

The Average American Youth spends more time in school than watching television.

Answer 19

FALSE

Question 20

In the United States, the average adult spends 8 hours a day with electronic media?

Answer 20

FALSE

Question 21

By age 18, the average American will have viewed about 100,000 commercials and seen 5,000 brutal acts of violence, such as murder, serious assault, and rape, on television.

Answer 21

FALSE

Question 22

At present levels of viewing, young American adults who live to age 65 will have spent four solid years just watching television.

Answer 22

FALSE

Question 23

The Average starting salary for a weekly newspaper reporter or a television broadcaster in the United States is 15 dollars and hour.

Answer 23

TRUE

Question 24

How much money did the music industry generate during the first half of 2016?

Answer 24

1 Billion Dollars

Question 25

Digital Downloads and music stores declined __%

Answer 25

17%

Question 26

Ads make up 50% of all music industry revenue.

Answer 26

True

Question 27

Spotify has mow many users this year?

Answer 27

40 million

Question 28

Narrowcasting

Answer 28

catering to a niche audience