Color theory - psychology Flashcards
What is color psychology?
Color psychology is the study of how colors can influence human behavior, emotions, and perceptions. It is a branch of color theory, which is a broader field that encompasses the principles and guidelines for using colors in various disciplines.
“Color psychology - Wikipedia” (en.wikipedia.org). Retrieved April 25, 2023.
What are warm and cool colors
Colors are often categorized as warm or cool based on their psychological impact. Warm colors (e.g., red, orange, and yellow) evoke feelings of energy and warmth, while cool colors (e.g., blue, green, and purple) are associated with calmness and tranquility.
“Color wheel - color theory and calculator | Canva Colors” (Canva’s Design Wiki). Retrieved April 18, 2023.
What is color harmony?
Color harmony refers to the arrangement of colors in a way that is visually pleasing and balanced. This can be achieved using different color schemes, such as complementary, analogous, or monochromatic.
“Harmony (color) - Wikipedia” (en.wikipedia.org). Retrieved April 18, 2023.
Psychology of red color
Red is often associated with strong emotions like love, passion, and anger. It can also evoke a sense of urgency or excitement. In some cultures, red symbolizes good luck and prosperity.
Justin Baker “The Ultimate UX Guide to Color Design” (Medium). Retrieved April 25, 2023.
Psychology of blue color
Blue is typically linked with calmness, trust, and stability. It is often used in corporate settings and is considered to convey professionalism and reliability. However, darker shades of blue can sometimes be associated with sadness or depression.
Justin Baker “The Ultimate UX Guide to Color Design” (Medium). Retrieved April 25, 2023.
Psychology of green color
Green is often related to nature, growth, and freshness. It can evoke feelings of tranquility and is frequently associated with environmentalism and sustainability. Green is also thought to have a calming effect and may help reduce stress.
Justin Baker “The Ultimate UX Guide to Color Design” (Medium). Retrieved April 25, 2023.
Psychology of yellow color
Yellow is a bright and energetic color that is often associated with happiness, optimism, and warmth. However, in some contexts, yellow can also represent caution or be perceived as overly stimulating.
Justin Baker “The Ultimate UX Guide to Color Design” (Medium). Retrieved April 25, 2023.
Psychology of orange color
Orange is a vibrant and energetic color that combines the warmth of red and the cheerfulness of yellow. It is often associated with creativity, enthusiasm, and excitement. In some cultures, orange can signify spirituality or healing.
Justin Baker “The Ultimate UX Guide to Color Design” (Medium). Retrieved April 25, 2023.
Psychology of purple color
Purple has been associated with royalty, luxury, and sophistication. It can evoke feelings of creativity, mystery, and spirituality. Lighter shades of purple, such as lavender, are often associated with softness and femininity.
Justin Baker “The Ultimate UX Guide to Color Design” (Medium). Retrieved April 25, 2023.
Psychology of black color
Black can represent power, sophistication, and elegance. It is often used in formal settings and can convey a sense of authority. However, black can also be associated with negativity, such as grief, fear, or death.
Justin Baker “The Ultimate UX Guide to Color Design” (Medium). Retrieved April 25, 2023.
Psychology of white color
White typically symbolizes purity, innocence, and cleanliness. It is often used to convey a sense of simplicity and minimalism. In some cultures, white is associated with mourning or rebirth.
Justin Baker “The Ultimate UX Guide to Color Design” (Medium). Retrieved April 25, 2023.
