College 2 Flashcards
social media interventions
an internet based intervention strategy that exploits the affordances of social media to produce behavior change or improve a situation
Benefits of social media interventions
Increase interactions with others
More available, shared and tailored information
Increase accessibility and widening access
Peer/social/emotional support
Limitations of social media interventions
quality concerns
authors are often unidentifiable
social media users are often unaware of the risks of disclosing personal information online
Information is readily available; so there is the potential for information overload.
individual identity
the extent to which the social media intervention requires that users reveal their identity
group identity
the extent to which the social media intervention enables users to identify themselves with a group and relate to each other
benefits of group identity
sense of belongingness
using network-informed association
peer-to-peer communication: social support enhances the effects of interventions
cognitive load
The extent to which the social media intervention requires cognitive investment from users determined by:
- complexity of information
- modality of information
- required input from users
interactivity
the extent to which users can;
- start a conversation with each other
- give feedback to each other
- generate content
availability
the extent to which users can see if someone is online