Collecting Meaningful Business Data Flashcards
What are Integrations?
They connect your software to third-party applications, so they can share information, as well as provide you with more features while using your software
What are native integrations?
Built by one of the software companies, or “parent” companies that you’re looking to connect
What are custom integrations?
Built with a specific use case in mind
What is an API?
Application Programming Interface, basically a blueprint that allows you to sync data from one application into another
What is iPaas?
Integration Platform as a Service, a cloud-based platform that connects various applications, systems and technologies within the cloud or on-premise. A good middle-ground approach to customizing data without using a developer
What is a tech stack, or platform?
A group of technology-based tools that help businesses operate effectively, market efficiently, and enable sales and service teams to provide an optimal customer experience
Tech stack audit question
How is your company marketing to, and reaching, your target audience?
Tech stack audit question (a)
How are you tracking customer content interactions?
Tech stack audit question (b)
Do you measure your success across a number of analytics platforms?
Tech stack audit question (c)
What tools do you use to reach out to prospects via email?
Tech stack audit question (d)
Do you currently use an app to enable and track events like webinars, online meetings and video conferences?
Tech stack audit question (e)
How do you track your customer connections over different channels?
