Cognitive Psychology Flashcards
Cognitive psychology
study of mental processes (involved in making sense of the world)
- memory
- attention
- language perception and production
- thinking and reasoning, decision making
Memory - different kinds
The retention of information over time
There are different kinds of memory
- autobiographical / episodic memory (memory of things that happened in your life)
- semantic / lexical memory (a general knowledge - lexical refers to a word)
- prospective memory (things to do in the future)
- procedural memory (procedures, motor skills or actions)
Memory can fail in many ways
Multistore model of memory
Assumes that there are different structures (memory stores) corresponding to different types of memory (duration): sensory memory, short term memory, long term memory
Original assumption of the model is basic - that storing and retrieving information involved passing information from one store to the next
Sensory memory
Preserves information briefly (.5-2 secons) in its original sensory format
- visual: iconic memory (colour, shape)
- auditory: echoic memory
- touch: tactile memory
Allows the sensory information to linger briefly after the sensory stimulation is over
Sensory memory decays rapidly, cannot be maintained by rehearsal.
short term memory
Information from sensory memory is recoded into verbal (speech) format
Information in immediate consciousness (being attended)
Duration: decays within 20-30 seconds if unrehearsed
Can be maintained longer by rehearsal (repeating to oneself)
Capacity: very limited (7 + or - 2)
Long term memory
Memory that can be retrieved after attention has been diverted
Duration: minutes to years
Capacity: unlimited
Distinction between primary memory (info held in immediate consciousness) vs secondary memory (long term memory which gets called back into primary memory) was made by William James 1890
Evidence for the distinction between short and long term memory
Serial position effect in free recall
Neuropsychological data (Patient HM)
Serial position effect
Plotting the probability of recall as a function of the position of the word in the list
Primacy effect (words at the beginning of the list)
Recency effect (words at the end of the list)
U shaped function - primacy and recency effected words are remembered well
Explanation of the serial position effect
Short term memory has a limited capacity of around 7 things
When you have a list of words 20 long - you can rehearse things in your short term memory but as more come in, they’ll drop out
As you hear the first couple of words, you get more time to rehearse them, and as you do that theyr’e more likely to be transferred to long term memory (reflecting from long term memory)
The last couple of words are still in the short term memory (reflecting from short term memory)
Different manipulations effect primacy and recency components differently
- presenting words at a faster rate (leaves recency intact but there is no longer a primacy effect - less time for rehearsal)
- but if you do a mental task after being told the list of words - it is that task which will occupy your short term memory (therefore recency component will be removed)
Neuropsychological data Patient HM
- hippocampus removed as a treatment for intractable epilepsy
- intact remote memory
- intact short term memory (engages in conversation, could maintain information as long as he kept rehearsing it)
- inability to form new memories (living in a permanent present)
- what is impaired is the mechanism that transfers information from STM to LTM
Revision to the original model: the multistore model
What has been challenged is the mechanism that makes memory durable (how long term memory is formed) and the relationship between long term and short term memory.
Piece of evidence against the mechanism of transfer from STM to LTM: Chunking
Group elements into meaningful units improves performance on short-term memory task
Short term memory is affected by meaningful information (such as CIA) in long-term memory –> this argues against strictly serial organisation from STM to LTM
Piece of evidence against the mechanism of transfer from STM to LTM: Maintenance Rehearsal? Craik and Watkins
- manipulate the amount of maintenance rehearsal by saying to remember the last word that started with P
- rehearsal opportunity is proportion to the number of non-P items following it
- the actual results weren’t proportional to the number of intervening non-p words following
- maintenance rehearsal is not effective for making memory durable
- lead to the revision of the multi-store model
- STM is now viewed as working memory, with an emphasis on processes that result in durable memoyry
Encoding processes
levels of processing
organization: schema/scenario
flashbulb memory (not)
Encoding processes: levels of processing
The idea that memory is a by-product of type of operations performed at encoding.
Memory is more durable when its processed semantically.
Physical - such as is this word in capital letters
Rhyme question - does this word rhyme with …
Semantic questions - does this word fit the sentence …
Subjects are later given unexpected test of memory
The proportion of words recalled were in the favour of words processed semantically
Encoding processes: schema/scenario
When encoding complex material, existing knowledge is used to impose organization (making use of existing knowledge)
Schema are conceptual framework about events
Flash bulb memory - doesn’t make memory more durable
Extremely vivid and permanent memory of how one learned about a public event that produced high level of emotion/arousal (e.g. where they were, what they were doing)
Idea that the emotion “fixes” memory like a flash
Idea that has a lot of popularity
But not necessarily accurate
Demonstrated by Talarico and Rubin
- asked subjects to write down a detail from an ordinary event and also how they heard about the terrorist attack
- these subjects recall was tested 1 week later, 6 weeks later and 32 weeks later
Subject’s own belief in their memory or “reliving” quality of memory remained high for flashbulb memory –> this is called ‘meta memory’
Retrieval
Not loss of information, but failure of access due to mismatch in format between retrieval and encoding context.
- recognition failure of person out of context: seeing your barista at a party
- childhood amnesia: people usually have no memories of their childhood earlier than 3.5 years of age (children don’t have developed schemas, and have reduced development of language)
Retrieval: reconstructive process / pseudo memory
Memory is not reproductive, but reconstructive
- pseudo-memory demonstration
- see elizabeth loftus’ work on implanting memory, recovered memory debate, and misinformation effect