Cognitive Processes Flashcards
Cognitive Psychology
branch of psychology dedicated to the study of mental processes, develop systematic understandings of them
behaviourist view of psychology
a purely objective, experimental branch of natural science which needs introspection as little as do the sciences of chem and physics
Rejected internal mental structures, describing all behaviours as complex S-R associations
Tolman’s 1948 work with rats
you can learn without reward or punishment
provided evidence in support of internal mental representations
Cognitive model
input -> cognitive processes -> output
We can use computers as a model for human information processing systems
Processing > encoding (form memory code)> storage(maintaining coded info over time) > retrieval
Mental chronometry
Compare behaviour in two tasks that differ in only one mental processes
Method of measuring the speed and organisation of mental process
(Modern) Whittled Donder’s complex process down to 3 subprocesses:
Stimulus input time
Central processing/ decision time
Motor response time
F. C. Donders
Used subtraction method to measure the speed of mental processes
choice reaction time (b-reaction)
2 or more stimuli are present and the subject must indicate which stimulus has been presented by producing one of two or more responses, a different response for each stimulus - press one button for red light and another for green light
subtraction method
Difference between simple reaction time (a-reaction) and choice reaction time (b-reaction) must represent the sum of discrimination time and motor choice time.
c-reaction
Subject is presented with 2 or more stimuli, just as in the b-reaction, but makes only a single response, to one of the stimuli, and moits that response to all others
simple reaction time (a-reaction)
press button to any light
mental chronometry is used but…
But it is clunky and it only works if tasks are carefully equated so that they are the only things different - there is also motor/prep time etc.
Sternberg paradigm
subjects memorise a short set-size and they are asked later if something (probe) was one of them - infer how people search through memory
How can people search through memory?
- People may search parallel (at the same time) or serially (one by one)
- Do they stop when they get to item (self-terminating) or keep going to check the whole set (exhaustive)
How can people search through memory?
- People may search parallel (at the same time) or serially (one by one)
- Do they stop when they get to item (self-terminating) or keep going to check the whole set (exhaustive)
Why do we have to investigate cognitive processes so indirectly?
Introspective data do not provide valid insight into the determinants of cognition
Some conscious process occur without any conscious awareness or control and therefore are not available for introspection
Cognitive heuristic
useful mental shortcuts we use to reduce cognitive load and respond quickly
problems with cognitive heuristic
can lead to systematic errors - biases
used in marketing (sunk cost fallacy, experience/authority fallacy)
Encoding
getting info in - When forming a memory code you may emphasise how it looks, how it sounds or what it means. Requires attention, conscious effort
storage
maintaining it - Keeping it stored in a long time
Storage isn’t enough to guarantee you’ll remember it, it’s the process of retrieving that counts more
retrieval
getting the memory out
Attention
focusing awareness on a narrow range of stimuli or events - CNS is ready to respond
why is attention important?
You need to pay attention for info to be processed in your mind
We have limited “attentional resources”
We can either focus on one stream
Or
Spread our attention across many streams
Early selection
some info was processed but some discarded
late selection
all info was processed but after meaning was established only certain things were processed further
Dichotic listening task
listener has headphones, two messages are played (one in each ear) and is asked to repeat (shadow) one of them - were they able to remember the story from the ear that they weren’t listening to?
Flexible locus
attention varies under the intensity of cognitive load. Heavy cognitive load you wouldn’t process small things going on but when it is light the selection is light and you would notice many things
Feature integration theory
we process features independently in a pre-attentive matter (doing this very quickly in parallel), and the role of attention (spotlight) was to bind these features together into objects (a slow and serial process)
Involuntary
stimulus is exogenous, on the outside, has captured you
Voluntary
stimulus is endogenous, it is coming from you, effortful
Goal-directed attention
I am deciding to do, I am imposing my thoughts and directing my attentions