cognitive primimg and scripts

Question 1

The prime

Answer 1

the prime triggers a network of related concepts in memory, so when the second stimulus occurs, activation is quicker

Question 2

cognitive priming

Answer 2

cognitive priming occurs below your level of awareness, you don’t know your response has been influenced

Question 3

Repetition priming

Answer 3

when you encounter the prime, you process it more quickly when you see or hear it again later than you otherwise would have done

Question 4

semantic priming

Answer 4

semantic refers to two stimuli meaning the same thing or having similar features, you process a stimulus faster because you earlier encountered a prime that was similar in meaning

Question 5

Associative priming

Answer 5

the prime and the later stimulus are associated but not semantically, they may be paired together in everyday experiences, fish and chips, salt and pepper

Question 6

jennifer Harris et al 2009

Answer 6

jennifer found that students who were primed by adverts ate more snacks then than those who weren’t