cognitive biases Flashcards
bandwagon effect
The tendency to do (or believe) things
because many other people do (or believe) the same.
Related to herd instinct
confirmation bias
Looking for and valuing information that
confirms what we believe. Misleads us about what is true.
Gamblers Fallacy
Putting a tremendous amount of weight
on previous events
Interviewer Bias
The distortion of response to an interview
which results from differential reactions to the style and personality of the interviewer or to their presentation of
questions
Normalcy Bias
The refusal to plan for, or react to, a disaster
which has never happened before
Measurement Bias (systematic error)
Systematically overstating or understating the true value of a measurement
Negativity Bias
Paying more attention to negative news or
perceiving it to be more important
Observation Selection Bias
Suddenly noticing things that
you did not notice before and wrongly assuming the frequency has increased
Performance Bias
When one group of subjects gets more
attention than another group which results in differences between groups
Positive Expectation Bias
A sense that our luck has to eventually change
Publication Bias
When the outcome of a study influences
the decision whether to publish it
Question Order
Inadvertently influencing responses due to
the order questions are asked
Recall Bias
Participants to not remember previous events
or experiences accurately
Respondent Fatigue Bias
A phenomenon that occurs when
survey participants become tired which results in the quality of data deteriorating
Response Bias (survey bias)
A tendency for participants to
answer questions untruthfully or inaccurately
