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Psychology: Cognitive Approach > Cognitive Approach: Explaining Consumer Behaviour > Flashcards

Cognitive Approach: Explaining Consumer Behaviour Flashcards

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1
Q

What is Authority Bias?

A

A tendency to accept views by those perceived to be an expert in a position of authority.

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2
Q

What is Brand Loyalty?

A

Exclusively supporting a particular company’s products over time even when there are better alternatives.

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3
Q

What is Direct Attribute Priming?

A

Highlighting desirable features of a product so this product is recalled when the customer considers that feature.

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4
Q

What is Indirect Attribute Priming?

A

Associating the product with a broader context so this product is recalled when the consumer considers that context.

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Psychology: Cognitive Approach (6 decks)

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