Coding, Capacity And Suration Of Memory

Question 1

What is coding

Answer 1

Coding is the format in which information is stored in the various memory stores

Question 2

What is capacity

Answer 2

Capacity is the amount of information that can be held in a memory store

Question 3

What is duration

Answer 3

Duration is the length of time information can be held in memory

Question 4

Short term memory

Answer 4

• limited capacity store
• coding is mainly acoustic ( sounds)
• capacity is between 5 and 9 items on average
• duration is about 18 seconds

Question 5

Long term memory

Answer 5

• permanent memory store
• coding is mainly semantic (meaning)
• it has unlimited capacity
• can store memories for up to a lifetime