coding

Question 1

what is coding

Answer 1

way in which STM and LTM are remembered

Question 2

who studied coding

Answer 2

Baddeley

Question 3

STM

Answer 3

remembered acoustically (sound)
acoustically similar = remember worse
acoustically different = remember better

Question 4

LTM

Answer 4

remembered semantically (meaning/understanding)
semantically similar = remember worse
semantically different = remember better

Question 5

A03 strength

Answer 5

• can identify the difference between 2 memory stores
• Baddeleys study shows STM/LTM encoded in different ways
• can be explained by multi store model

Question 6

AO3 weakness

Answer 6

• used artificial material for participants to remember
• had no relevance to participants life
• recall would have likely of been higher if words haver meaning
• low external validity