Coding Flashcards
1
Q
Coding
A
the format in which information is stored in the various memory stores
2
Q
Baddeley’s (1966) research
A
He gave different word lists to 4 groups, acoustically similar, dissimilar, semantically similar, dissimilar, some were asked to recall immediately from STM or after time interval of 20 mins from LTM. STM worse for acoustically similar words, and LTM worse of semantically similar words so STM coded acoustically, and LTM semantically
3
Q
Evaluation of coding
A
Strength-showed clear difference between memory stores, provided baseline to build complex models of memory
Strength-well controlled, reliability
Weakness-used artificial stimulus, use semantic coding for meaningful information in the STM
