Code Flashcards
After installing SSL on your website, how can you ensure that visitors will automatically be redirected to the secured version (HTTPS) of your Linux hosted website?
You create a .htaccess file with the relevant code.
Why is the Meta Description Tag important?
It appears in search results
What are the conventional guidelines for writing a Meta Description Tag?
Use up to 250 characters; description should be interesting to target audience, should contain keywords, and should contain only alphanumeric characters (stick to letters and numbers)
Why are SSL Digital Certificates important?
Keeps payments & customer data private, Increases search rankings (Google gives higher rankings to sites secured with SSL)
How do SSL Certificates work and what does the acronym stand for?
Secure Socket Layer Certificates authenticate the identity of a website and encrypt information sent to the server by using modern standards. It serves as an electronic passport that establishes an online entity’s credentials when doing business on the Web.
What information do SSL certificates contain?
“The certificate holder’s name
The certificate’s serial number and expiration date
A copy of the certificate holder’s public key
The digital signature of the certificate-issuing authority”
What is a Site Map?
A file that lists all the URLs in your website (for pages, files, images, etc.)
What formats are generally used for creating a Site Map, and where are these files generally stored?
File formats include XML, HTML and RSS; they should be found in the top-level directory for one’s website’s files.
What is a robot.txt file?
A file stored in a website’s root folder in order to tell search engines which pages, directories, or file types in your site to avoid.
Why is the Title Meta Tag important?
It appears in the Browser’s title bar and tab title bar; it also appears as the title listing of search results.
How should you write a Title Meta Tag?
Include the main keywords of the content appearing on the page, in order from most to least important. Use a maximum of 65 characters.
What types of navigational elements are search engines unable to read?
Flash and JavaScript
Why are page links important for SEO and how can one improve them?
Search engines use page links to navigate websites; so for instance, broken links may prevent search engines from scanning related pages. To improve SEO use relevant keywords in link meta data (like anchor text); of course, make sure that navigation stays consistent (no broken links).
What is the minimum recommended number of words for a single web page?
300 words
What is Market Segmentation?
“A marketing strategy of dividing a broad target market into subsets of consumer clients.
Common types of market segmentation include: Geographic, Demographic, Behavioral, Psychographic, Occasional, Cultural. “
What labels for Start Date are offered in a Facebook Business Page?
Born, Founded, Started, Opened, Created, Launched
What is the main purpose of Google Tag Manager
most of the tags used in Google Tag Manager are designed to send information from your site to a third party. Examples include the Google Analytics tag and the AdWords Conversion Tracking tag, which send information about activity on your site to Google.
Where can you find the Tracking Code in Google Analytics
You can find the Tracking ID from within Google Analytics listed in Admin → Property → Property Settings or in Admin → Tracking Info → Tracking Code.
What is the name of the ontology for exchanging e-commerce information, and what data does it tag?
GoodRelations is a vocabulary for identifying products, offers, points of sale, prices, terms and conditions, on the web.
What h-card property may be embedded within an h-adr class?
p-adr
What are the 4 major HTML specifications for nesting metadata within existing content on web pages?
Microdata, Microformats, RDFa, JSON-LD
