CM 5: Media and Information Languages

Question 1

Symbolic codes

Answer 1

• setting
• mise en scene
• acting
• color

Question 2

technical codes

Answer 2

• camerawork
• editing
• audio
• lighting

Question 3

written codes

Answer 3

• printed language
• spoken language

Question 4

conventions

Answer 4

• form conventions
• story conventions
• genre conventions

Question 5

when and who classified the media codes into three?

Answer 5

Robert Young, 2017

Question 6

take on the lives of symbols; meaning, the depiction of these codes in a media product frame or shape
the narrative in associative or connotative terms.

Answer 6

Symbolic Codes

Question 7

time and place in the media product

Answer 7

setting

Question 8

elements included in a setting

Answer 8

• Climate/season
• Landscape
• People
• Social structures and economic factors
• Moral attitudes and behavioral codes.

Question 9

• the visual elements in the
  frame that help us determine the genre
• include the setting, the props, the costumes, the
  lighting, and the characters.

Answer 9

mise en scene

Question 10

• the most obvious element we observe as audiences
• the actor plays a character
  through the use of facial expressions, body language, vocal qualities, and movement

Answer 10

acting

Question 11

helps deliver a specific message and foreground our expectations

Answer 11

color

Question 12

codes that require technical knowledge

Answer 12

Technical Codes

Question 13

how the camera is operated,
positioned, and moved for specific effects

Answer 13

camerawork

Question 14

types of shots

Answer 14

ECU - extreme close up of eyes/face : aggression, discomfort
CU - close up of head/reaction: intimacy
CU head and shoulders - 2-3 people
MS - medium shot: to waist, 2-3 people
MLS - medium long shot: full-body normal view
LS - long shot: room, normal view
ELS - extreme long shot: house, establishing the setting
ES - establishing shot: city, establishing the venue

Question 15

angle that creates an impression of power

Answer 15

low angle

Question 16

angle that creates an impression of weakness because the subject appears small

Answer 16

high angle

Question 17

angle that looks equal to the viewer which helps them feel equal to and identify with the subject

Answer 17

normal/straight angle

Question 18

film terms

Answer 18

• frame: a single still image
• shot: images that are filmed by the from the time the camera starts and stops with no cuts
• sequence: a series of shots on the same subject
• cut: stop one shot; creates impression of diff. places in same time
• fade out/in: to go from black to picture; passage of time, change of place
• pan: camera moves left-to-right or vice versa across a scene; suspense
• zoom: camera moves in our out
• tilt: camera moves up or down

Question 19

process of choosing, manipulating, and arranging images and sound

Answer 19

editing

Question 20

editing forms

Answer 20

• graphic
• rhythmic
• spatial
• temporal

Question 21

expressive or naturalistic use of sound

Answer 21

audio

Question 22

audio includes?

Answer 22

• dialogue
• sound effects
• music

Question 23

• sounds that occur within the world of a narrative
• ex. when a character listens to the radio in the film

Answer 23

diegetic sounds

Question 24

the background music that heightens the emotional affect of the film

Answer 24

non-diegetic sounds

Question 25

artists who record most sound effects that are not captured in the shoot

Answer 25

foley artists

Question 26

- manipulation of natural or artificial light to selectively highlight specific elements of the scene - it may be expressive and help define the space within a frame, separate foreground from background, create textures, mold and shape, reveal or conceal

Answer 26

lighting may include - quality - direction - source - color

Question 27

- the literal language aspect of any media product - can be used to advance a narrative & “communicate information about a character or issues and themes in the media product

Answer 27

written codes

Question 28

- include dialogue and song lyrics

Answer 28

spoken codes

Question 29

- include design, layout, and typography - may employ buzzwords and catchphrases

Answer 29

print codes

Question 30

organizes text and creates meaning through fonts to emphasize some content

Answer 30

typography

Question 31

- color is often referred to as __________ when reading or consuming any media product - it first jumps out at us and with it are certain associations designed to make us feel favorably or unfavorably towards the media product.

Answer 31

explicit convention

Question 32

visual composition for press and desktop publishing

Answer 32

page layout

Question 33

- standards in using the media codes that act as rules governing behavior. - audience expectations of a media product

Answer 33

Media Conventions

Question 34

- the conventions inherent or natural in a certain medium - ex. Newspapers are expected to have headlines, Films naturally have title and credit sequences, Games have tutorial modes

Answer 34

form conventions

Question 35

- narrative structures that indicate cause and effect, character construction, and point of view, and help the audience make sense of the narrative -

Answer 35

story conventions

Question 36

- point to the common use of tropes, characters, setting, or themes in a particular medium

Answer 36

genre convention

Question 37

How do the codes, conventions, and message embedded in media affect its audience, producers, and other stakeholders?

Answer 37

An unwitting audience of media may be disadvantaged and manipulated to perform certain behavioral patterns if unaware of these codes, conventions, and messages. On the other hand, the smart user of media will be able to exercise their critical thinking and independence in full by making intelligent decisions.

Question 38

How is the medium the message at the same time?

Answer 38

The medium becomes part of, if not the, message at the same time because by itself it is a statement, a choice made by the content or media creator among other choices available. Therefore, by virtue of being chosen, it is assumed that it is the most compatible and most appropriate medium and hence will help deliver an organic message to the audience.