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MIL > CM 5: Media and Information Languages > Flashcards

CM 5: Media and Information Languages Flashcards

1
Q

Symbolic codes

A
  • setting
  • mise en scene
  • acting
  • color
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2
Q

technical codes

A
  • camerawork
  • editing
  • audio
  • lighting
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3
Q

written codes

A
  • printed language
  • spoken language
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4
Q

conventions

A
  • form conventions
  • story conventions
  • genre conventions
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5
Q

when and who classified the media codes into three?

A

Robert Young, 2017

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6
Q

take on the lives of symbols; meaning, the depiction of these codes in a media product frame or shape
the narrative in associative or connotative terms.

A

Symbolic Codes

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7
Q

time and place in the media product

A

setting

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8
Q

elements included in a setting

A
  • Climate/season
  • Landscape
  • People
  • Social structures and economic factors
  • Moral attitudes and behavioral codes.
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9
Q
  • the visual elements in the
    frame that help us determine the genre
  • include the setting, the props, the costumes, the
    lighting, and the characters.
A

mise en scene

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10
Q
  • the most obvious element we observe as audiences
  • the actor plays a character
    through the use of facial expressions, body language, vocal qualities, and movement
A

acting

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11
Q

helps deliver a specific message and foreground our expectations

A

color

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12
Q

codes that require technical knowledge

A

Technical Codes

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13
Q

how the camera is operated,
positioned, and moved for specific effects

A

camerawork

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14
Q

types of shots

A

ECU - extreme close up of eyes/face : aggression, discomfort
CU - close up of head/reaction: intimacy
CU head and shoulders - 2-3 people
MS - medium shot: to waist, 2-3 people
MLS - medium long shot: full-body normal view
LS - long shot: room, normal view
ELS - extreme long shot: house, establishing the setting
ES - establishing shot: city, establishing the venue

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15
Q

angle that creates an impression of power

A

low angle

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16
Q

angle that creates an impression of weakness because the subject appears small

A

high angle

17
Q

angle that looks equal to the viewer which helps them feel equal to and identify with the subject

A

normal/straight angle

18
Q

film terms

A
  • frame: a single still image
  • shot: images that are filmed by the from the time the camera starts and stops with no cuts
  • sequence: a series of shots on the same subject
  • cut: stop one shot; creates impression of diff. places in same time
  • fade out/in: to go from black to picture; passage of time, change of place
  • pan: camera moves left-to-right or vice versa across a scene; suspense
  • zoom: camera moves in our out
  • tilt: camera moves up or down
19
Q

process of choosing, manipulating, and arranging images and sound

A

editing

20
Q

editing forms

A
  • graphic
  • rhythmic
  • spatial
  • temporal
21
Q

expressive or naturalistic use of sound

A

audio

22
Q

audio includes?

A
  • dialogue
  • sound effects
  • music
23
Q
  • sounds that occur within the world of a narrative
  • ex. when a character listens to the radio in the film
A

diegetic sounds

24
Q

the background music that heightens the emotional affect of the film

A

non-diegetic sounds

25
Q

artists who record most sound effects that are not captured in the shoot

A

foley artists

26
Q
  • manipulation of natural or artificial light to selectively highlight specific elements of the scene
  • it may be expressive and help define the space within a frame, separate foreground from background, create textures, mold and shape, reveal or conceal
A

lighting

may include
- quality
- direction
- source
- color

27
Q
  • the literal language aspect of any media product
  • can be used to advance a narrative & “communicate
    information about a character or issues and themes in the media product
A

written codes

28
Q
  • include dialogue and song lyrics
A

spoken codes

29
Q
  • include design, layout, and typography
  • may employ buzzwords and catchphrases
A

print codes

30
Q

organizes text and creates meaning through fonts to emphasize some content

A

typography

31
Q
  • color is often referred to as __________ when reading or consuming any media product
  • it first jumps out at us and with it are certain associations designed to make us feel favorably or
    unfavorably towards the media product.
A

explicit convention

32
Q

visual composition for press and desktop publishing

A

page layout

33
Q
  • standards in using the media codes that act as rules governing behavior.
  • audience expectations of a media product
A

Media Conventions

34
Q
  • the conventions inherent or natural in a certain
    medium
  • ex. Newspapers are expected to have headlines, Films
    naturally have title and credit sequences, Games have tutorial modes
A

form conventions

35
Q
  • narrative structures that indicate cause and effect, character construction, and point of view, and help
    the audience make sense of the narrative
    -
A

story conventions

36
Q
  • point to the common use of tropes, characters, setting, or themes in a particular medium
A

genre convention

37
Q

How do the codes, conventions, and message embedded in media affect its audience, producers, and other stakeholders?

A

An unwitting audience of media may be disadvantaged
and manipulated to perform certain behavioral patterns if unaware of these codes, conventions, and messages. On the other hand, the smart user of media will be able to exercise their critical thinking and independence in full by making intelligent decisions.

38
Q

How is the medium the message at the same time?

A

The medium becomes part of, if not the, message at the same time because by itself it is a statement, a choice made by the content or media creator among other choices available. Therefore, by virtue of being chosen, it is assumed that it is the most compatible and most appropriate medium and hence will help deliver an organic message to the audience.

MIL (3 decks)

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