class8(ch1).Introduction and Specify the Question Flashcards

1
Q

all the items, events, and interactions that determine a company’s financial health

A

business value

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1
Q

coordinated, standardized set of activities conducted by both people and equipment to accomplish a specific business task

A

business process
(this makes data)

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2
Q

a specialist who knows how to work with, manipulate, and statically test data

A

data scientist

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3
Q

raw facts that have little meaning on their own

A

data

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4
Q

data organized in a way to be useful to the analyst/user combining data with context

A

information

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5
Q

understanding/familiarity with information gained

A

knowledge

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6
Q

the conclusion reached after consideration of knowledge

A

decision

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7
Q

systematic process of measuring, recording, and communicating the financial information that decision-makers need to make decisions

A

accounting

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8
Q

4 branches of accounting

A
  1. financial
  2. managerial
  3. audit
  4. tax
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9
Q

this branch of accounting focuses on collecting and analyzing business performance information for external decision-makers

A

financial accounting

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10
Q

this branch of accounting focuses on collecting and analyzing business performance information for internal decision-makers

A

managerial accounting

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11
Q

this branch of accounting investigates accounting and financial records and processes to help determine if they are in conformity relevant standards or laws

A

audit

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12
Q

the management of money by investing, borrowing, lending, budgeting, saving and forecasting financial capital (money)

A

finance

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13
Q

two branches of finance

A
  1. corporate finance
  2. investment finance
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14
Q

a branch of finance that focuses on the acquisition and disposition of assets

A

investment finance

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15
Q

includes an evaluation of a company’s human resources (evaluation of employee efficiency and turnover), IT operations, and supply chain (e.g., sourcing, manufacturing, distribution, and logistics).

A

operation

16
Q

3 branches of operation

A
  1. supply chain
  2. human resources
  3. IT operation
17
Q

what is the SOAR analytics model?

A

Specify the question
Obtain the data
Analyze the data
Report the results

18
Q

measurable and quantifiable metric used to track progress toward a specific goal/objective

A

Key Performance Indicator (KPI)

19
Q

5 features of a good data analytic question

A

Specific
Measurable
Achievable
Relevant
Timely

20
Q

5 general types of business questions and their respective analytics type

A
  1. Descriptive analytics: what happened?
  2. Diagnostic Analytics: why it happened
  3. predictive analytics: what will happen?
  4. prescriptive analytics: what should we do on what we expect?
  5. Adaptive Analytics: how does the system adapt to changes?
21
Q

data that is collected directly from users by your organization

A

first-party data

22
Q

what is second-party data?

A

data shared by another organization about its customers (other company in the same indsutry)

23
Q

what is the most time-consuming part of the analytics mindset process?

A

ETL process

24
Q

explain the data-extracting process

A
  1. identify and locate relevant data from different sources
  2. extract the data performance
  3. verify the quality and document the extraction performance
25
Q

the process where you refine, sort, organize, clean, and catch errors in the data

A

transformation

26
Q

a dynamic visualization of data that are changing and adapting to real-time data

A

dashboards

27
Q

a process of translating often complex data analyses into more easy-to-understand terms and relatable concepts to enable better decision-making

A

Data storytelling