CIS 101 - Midterm Flashcards
Phases of SDLC
Analyzing, Requirements, Design, Development, Implementation
Main activity of Analyzing
Understanding the problem in a as in state
Main activity of Requirements
Determine future state
Main activity of Design
Creating ideal blueprints
Main activity of Development
Building information system
Main activity of Implementation
Test, roll out, and maintain the IT
Main components of customer profile
jobs, gains, and pains
What does job refer in customer profile?
Tasks, problems, needs of customers
What does gains refer in customer profile?
benefits, desires, or surprising features of potential new product/service
What does pains refer in customer profile?
Bad outcomes, risks, undesired costs of experiences or potential experiences
The customer journey map is __
a diagram to show the steps of customer engagement with product/service
Actions refer to in a customer journey map ___
on what are they doing
Motivations refer to in a customer journey map ___
on why do they want to engage with certain product/service
Questions refer to in a customer journey map ___
on the uncertainties of customers facing
Barriers refer to in a customer journey map ___
on what is stopping the customer to engage more with product/service
What is a persona?
A fictional person representing a distinct user group.
What is purpose of a persona?
Summarize and communicate research to users
Components of persona description
Photo, name, demographics, bio, “a day in my life” story
What are the three factors in a target market?
Demographic, geographic, psychographic
Factors of demographic
Age, race, income, family size, occupation…
Factors of geographic
suburban, urban, rural, area, climate…
Factors of psychographic
Lifestyle: Activities, interests, opinions, values
How to estimate the total addressable market?
Account the potential customers in a specific market
How to estimate the serviceable available market
Potential customers x accessible devices
How to estimate share of market
Answer from serviceable available market x % of the likelihood of customers using product/service from beginning
Difference between direct and indirect competitors
D.C. = same products, same market
I.C. = different products, same market
What does SWOT stand for?
Strengths, Weakness, Opportunities, Threats
What are the S & W in a SWOT analysis
S & W internal factors within competitor’s control. Includes attributes, insights, relationships, abilities, and resources
What are the O & T in a SWOT analysis
O & T external factors with PEST
What does PEST represent
Political, Economic, Socio-cultural, Technology
Purpose of Five Forces analysis
Helps company if their product/service/good is efficient in the market and industry
Bargaining power of suppliers
High = bad
less options of suppliers
Low = good
more options of suppliers
Bargaining power of buyers
High = bad
more options for consumers
Low = good
less options for consumers
Threat of substitute products
high = bad
similar options not good
low = good
unique good
threat of new entrants
High = bad
more substitutes
low = good
less substitutes
rivalry among existing competitors
high = bad
more competition
low = good
less competition
Critical Incident Method in Customer Interviews
- focus on actual and recent behavior
- ask customers to recall a specific instance in which something worked particularly
well/bad - avoid asking for specific detail (people can make up an opinion about anything
- take notes and record the interview (audio/video) if possible
