CIRCLES

Question 1

Define the CIRCLES Method:

Answer 1

Question 2

How do you

Comprehend the situation

Answer 2

By analyzing

Context: What is the problem the customer is trying to solve?

1. What is it?
2. How is the customer supposed to use it?
3. Why do they need it?

Goals & Metrics: How are we defining product success?

1. Revenue?
2. Clicks?
3. User acquisition?
4. Retention?
5. Customer satisfaction?
6. Engagement?

Constraints and Assumptions: “Design a new airport”; put boundaries on it

1. Timelines?
2. Resources?
3. Platform?
4. Minimum for viable product?