chp3 Flashcards
ethnocentrism
a selfcentered mentality held by a group of ppl who perceive their own culture, ethics and norms as natural rational and morally right
lingua franca
a global business language
social stratification
arrangement of individuals into social categories such as classes, castes, or divisions with a society
social mobility
the degree to which members from a lower social category can rise to a higher status
a culture in which communication is usually taken at face value w/o much reliance on unspoken context
low-context culture
a culture in which communication relies a lot on the underlying unspoken context
high-context culture
Chinese, korean, japanese, arab: ___-context culture
high
German, Swiss, Scandinavian, American, British: ___-context culture
low
countries that share similar cultures
cluster
