Chp11 Public Opinion Flashcards
Why does public opinion matter
Politicians and public officials need to know what the public thinks and feels about issues and candidates
What is political socialization
Look in book
Features of public opinion
Intensity, concentration, stability, distribution.
ICSD
How strong an opinion is held. Varies on how important the issue is to an individual
Intensity
The extent to which the opinion is shared. Some opinions may be prevalent in specific areas.
Concentration
The length of time that an opinion is held
Stability
The distribution of an opinion refers to the number of people who share various perspectives on an issue
Distribution
How is public opinion measured and why?
Straw poll, sampling, survey, exit poll, focus groups. It is important to know what the public thinks and feels about issues and candidates
What is public opinion
The opinons shaped by our social system and they reflect our attitudes toward a variety of issues.
Covers a wide range of opinions expressed by citizens on any given issue