Chp 8: Evaluating strategic choices

Question 1

What are the three criteria for accepting a strategy?

Answer 1

1. Suitability - whether it ‘fits’ with an organisations strategic position
2. Acceptability - does it meet stakeholder expectations
3. Feasibility - is it possible to implement

Question 2

What four questions could you ask to assess suitability of a strategy?

Answer 2

1. How does it hold up to SWOT analysis?
2. Does it fit with the mission and objectives?
3. Does it improves the organisation’s portfolio (BCG)?
4. Will it improve competitive advantage (Porter)?

Question 3

What is Gap Analysis?

Answer 3

The difference between the desired future position and forecast position based on current strategy