Chp 4 Consumer Buying Behavior Flashcards
1
Q
Consumer behaviour
A
The acts of individuals in obtaining goods
2
Q
Evoked set
A
A group of brands that a person would consider acceptable among competing brands in a class of product
3
Q
Cognitive dissonance
A
An individual’s unsettled state of mind after and action he has taken
4
Q
Self concept theory
A
Real self, self image, looking glass self, ideal self.
5
Q
Double targeting
A
Targeting both sexes
6
Q
Subculture
A
A subgroup of a culture with distinctive behaviours
