Chp 12 Engagement

Question 1

What is a passive strategy?

Answer 1

• Where you…Search, listen and respond (share, like button)

Question 2

What is an active strategy?

Answer 2

• Where you… create and engage

Question 3

What are the rules of engagement?

Answer 3

• Use social media channels as intended
• Don’t be a dirty spammer
• Assume people don’t care about the product
• Have a personality
• Provide context when seeking connections
• Be transparent
• Talk about the topic
• Social media profiles are not billboards
• Be nice

Question 4

What do you need to establish the groundwork for engagement?

Answer 4

• Trust and respect
• Values
  o Integrity, respect, humility, teamwork, and accountability
• Fluidity
  o Flexible
• Avoidance of zero-tolerance
  o Avoid must, never, always
• Lack of jargon
  o Think about the audience
• Sensibleness
• Friendliness
• Consistency
• Clear consequences

Question 5

What are the Principles for Success?

Answer 5

• Participatory
• Authentic
• Resourceful
• Credible
  o Build reputation to trust site