1
Q
What are the 5 stages of Crisis Management?
A
- Prepare in advance
- Isolate the origin
- Evaluate the impact
- Mitigate the crisis
- Learn from the crisis
2
Q
What does it mean to isolate the origin?
A
o Identify where the crisis originated from and on which social channels
o Don’t fight back with journalists or consumers
3
Q
What does it mean to evaluate the impact?
A
o Take inventory of the situation
o Establish a clear chain of command
4
Q
What does it mean to mitigate the crisis?
A
o Respond quickly and with empathy
o Take appropriate action
5
Q
How do you prepare in advance?
A
o Create a plan
o Set up monitoring tools
PR Tactics II
flashcards
Decks in class (6)
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