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Marketing Final > Choater 10- Marketing Channels And Supply Chains > Flashcards

Choater 10- Marketing Channels And Supply Chains Flashcards

1
Q

What is a marketing channel

A

Consists on individuals and firms involved in the process of making a product or service available

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2
Q

Terms for Marketing Intermediaries

A

Individuals or firms perform aging a role in the marketing channel, involved in making a product available

Middlemen, agents, brokers, distributors, wholesalers, retailers, dealers

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3
Q

Marketing channels for consumer goods and services

A

Direct - straight from producer to consumer

Indirect - producer to agent/wholesaler/retailer to consumer

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4
Q

Digital marketing Channels

A

Indirect - ex . Amazon = book publisher to book wholesalers to Amazon to consumer.

Direct - ex. Someone selling on Etsy. Directly to consumer from what I make . Lower amounts of products

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5
Q

Factors affecting channel choice

A

Market factors
Product factors
Company factors

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6
Q

Market Factors (Factors affecting channel choice)

A

Geographical concentration
Number of potential customers
Type of market
Order size

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7
Q

Product Factors (Factors affecting channel choice)

A

Technical factors
Oerishability
Unit value
Product life cycle

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8
Q

Company Factors (Factors affecting channel choice)

A

Financial resources and ability of management
Desire to channel control

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9
Q

How intermediaries minimize transactions

A

Add value to customers

Manufactures to wholesaler to retailer to customer

instead of multiple transactions to different customers straight from manufacture. Easier to send to just one (wholesaler)

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10
Q

Functions performed by intermediaries

A

Transactional
Logisitcal
Facilitating

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11
Q

Transactional (Functions performed by intermediaries)

A

Buying
Selling
Risk taking

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12
Q

Logistical (Functions performed by intermediaries)

A

Selection
Sorting
Storing
Transporting

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13
Q

Facilitating (Functions performed by intermediaries )

A

Financing
Marketing info and research

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14
Q

Consumer benefits from intermediaries

A

Time utility
Place utility
Form utility
Information utility
Possession utility

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15
Q

Multiple channel’s - dual distribution

A

One firm, two or more different types of channels offer the same basic product.

Multi-brand strategy allows for differentiation between channels.

Manufacturers to distributors to online store or physical store (multiple channels here) to target customer.

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16
Q

Strategic Channel Alliances

A

Two or more firms , each with their own products, using one/the same channel

Ex. Starbucks and Safeways, Tim horon’s and Wendy’s

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17
Q

Omni channel retailing

A

Seamless experience anime all available shopping channels.

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18
Q

Multichannel marketing to the online customer

A

Transactional websites - electronic storefronts
Promotional websites - showcase products and services

19
Q

Vertical marketing system

A

Professionally managed and centrally coordinated marketing channels where producers, wholesalers, and relatives acct as a unified system

20
Q

Corporate VMS (vertical marketing system)

A

A firm at one level if a clean ex owns the firm at a next level or owns the entire channel

Ex. Apple , Tiffany and co, loblaws

21
Q

Contractural VMS (vertical marketing system)

A

I dependant production and distribution firms combine their efforts in a contractural basis to obtain grated impact

When there are contracts in place that cause things to work together.

Ex. Franchise system is the most common. Ex. Boston pizza, McDonald, a lot of restaurants do this.

22
Q

Franchise programs

A

Most common type is contractual VMS

Channel members coordinate their activities through contract agreements

EX. Lots of restaurants, McDonald, Boston pizza

23
Q

Administered VMS (vertical marketing system)

A

Achieve coordination at successive stages of production and distribution by the size and influence of one channel member

Ex. Walmart

24
Q

Channel design considerations

A
  1. Target market coverage - intensive, exclusive, or selective distribution
  2. Satisfying buyer requirements - information, convenience, variety, and pre/port sale service
  3. Profitability - distribution, advertising, and selling expenses
25
Q

Target Market Coverage strategies

A

Intensive distribution
Exclusive distribution
Selective distribution

26
Q

Intensive distribution (Target Market Coverage strategies )

A

As many outlets as possible

Ex. Md
McDonald , Tim hortons

27
Q

Selective Distribution (Target Market Coverage strategies )

A

A selective few distributors in a given territory

Ex. Cactus club, earls, joeys

28
Q

Exclusive Distribution (Target Market Coverage strategies )

A

Only one distributor in a given territory

Ex. Michelin star restaurants

29
Q

Satisfying buyer Requirements

A

Info, convenience, variety, and pre and/or post sale service

30
Q

Profitability

A

Distribution advertising, and selling expenses

31
Q

Channel Relationships

A

Conflict and corporation

32
Q

Channel Conflict - vertical and horizontal

A

Vertical conflict to disintermediation

Horizontal

33
Q

Channel Coorperation

A

Channel captain to economic influence, expertise, identification influence, legitament right

34
Q

Channel captain

A

economic influence
expertise
identification influence
Legitament right

35
Q

Disintermediation

A

Comes from vertical conflict

Removes intermediaries from a supply chain or industry

36
Q

Supply Chain Management

A

Integration and organization of information and logistical activities across firms in a supply chain for the purpose of creating and delivering goods and services that provide value to consumers

Occurs from suppliers through manufacturers to final consumers.

37
Q

Logistic management

A

Logistics and reverse logistics

38
Q

Logistics

A

Activities that focus on getting the right amount of the right products to the right places at the right time at the lowest price possible

39
Q

Key logistic mfuntctions in a supply chain

A

Transportation: cost, time, capability, dependability, accessibility, frequency

Order processing

Inventory Managnent

Warehousing

40
Q

Reverse Logisitcs

A

Process of reclaiming recyclable and reusable materials, returns, and reworks from the point of consumption or use for repaid, remanufacturing, redistribution, or disposal.

Effects can be seen in the reduced waste in landfills and lowered operating costs for companies.

41
Q

Supply chain vs marketing channels

A

Supply chain is broader . It begins with raw materials and production processing and inventory management.

Marketing channels focus on bringing together partners who can most efficiently deliver the right marketing mix to the customers in order to maximize value

42
Q

Global strategy channel

A

Comprehensive approach companies use to expand their operations and sales into new markets

43
Q

Marketing channels for business goods and services

A

Digital marketing channels
Traditional marketing channel s
Distribution channels
Event marketing channels
Word of mouth channels
Emerging channels. - AI

Marketing Final (7 decks)

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