Choater 10- Marketing Channels And Supply Chains

Question 1

What is a marketing channel

Answer 1

Consists on individuals and firms involved in the process of making a product or service available

Question 2

Terms for Marketing Intermediaries

Answer 2

Individuals or firms perform aging a role in the marketing channel, involved in making a product available

Middlemen, agents, brokers, distributors, wholesalers, retailers, dealers

Question 3

Marketing channels for consumer goods and services

Answer 3

Direct - straight from producer to consumer

Indirect - producer to agent/wholesaler/retailer to consumer

Question 4

Digital marketing Channels

Answer 4

Indirect - ex . Amazon = book publisher to book wholesalers to Amazon to consumer.

Direct - ex. Someone selling on Etsy. Directly to consumer from what I make . Lower amounts of products

Question 5

Factors affecting channel choice

Answer 5

Market factors
Product factors
Company factors

Question 6

Market Factors (Factors affecting channel choice)

Answer 6

Geographical concentration
Number of potential customers
Type of market
Order size

Question 7

Product Factors (Factors affecting channel choice)

Answer 7

Technical factors
Oerishability
Unit value
Product life cycle

Question 8

Company Factors (Factors affecting channel choice)

Answer 8

Financial resources and ability of management
Desire to channel control

Question 9

How intermediaries minimize transactions

Answer 9

Add value to customers

Manufactures to wholesaler to retailer to customer

instead of multiple transactions to different customers straight from manufacture. Easier to send to just one (wholesaler)

Question 10

Functions performed by intermediaries

Answer 10

Transactional
Logisitcal
Facilitating

Question 11

Transactional (Functions performed by intermediaries)

Answer 11

Buying
Selling
Risk taking

Question 12

Logistical (Functions performed by intermediaries)

Answer 12

Selection
Sorting
Storing
Transporting

Question 13

Facilitating (Functions performed by intermediaries )

Answer 13

Financing
Marketing info and research

Question 14

Consumer benefits from intermediaries

Answer 14

Time utility
Place utility
Form utility
Information utility
Possession utility

Question 15

Multiple channel’s - dual distribution

Answer 15

One firm, two or more different types of channels offer the same basic product.

Multi-brand strategy allows for differentiation between channels.

Manufacturers to distributors to online store or physical store (multiple channels here) to target customer.

Question 16

Strategic Channel Alliances

Answer 16

Two or more firms , each with their own products, using one/the same channel

Ex. Starbucks and Safeways, Tim horon’s and Wendy’s

Question 17

Omni channel retailing

Answer 17

Seamless experience anime all available shopping channels.

Question 18

Multichannel marketing to the online customer

Answer 18

Transactional websites - electronic storefronts
Promotional websites - showcase products and services

Question 19

Vertical marketing system

Answer 19

Professionally managed and centrally coordinated marketing channels where producers, wholesalers, and relatives acct as a unified system

Question 20

Corporate VMS (vertical marketing system)

Answer 20

A firm at one level if a clean ex owns the firm at a next level or owns the entire channel

Ex. Apple , Tiffany and co, loblaws

Question 21

Contractural VMS (vertical marketing system)

Answer 21

I dependant production and distribution firms combine their efforts in a contractural basis to obtain grated impact

When there are contracts in place that cause things to work together.

Ex. Franchise system is the most common. Ex. Boston pizza, McDonald, a lot of restaurants do this.

Question 22

Franchise programs

Answer 22

Most common type is contractual VMS

Channel members coordinate their activities through contract agreements

EX. Lots of restaurants, McDonald, Boston pizza

Question 23

Administered VMS (vertical marketing system)

Answer 23

Achieve coordination at successive stages of production and distribution by the size and influence of one channel member

Ex. Walmart

Question 24

Channel design considerations

Answer 24

1. Target market coverage - intensive, exclusive, or selective distribution
2. Satisfying buyer requirements - information, convenience, variety, and pre/post sale service
3. Profitability - distribution, advertising, and selling expenses

Question 25

Target Market Coverage strategies

Answer 25

Intensive distribution Exclusive distribution Selective distribution

Question 26

Intensive distribution (Target Market Coverage strategies )

Answer 26

As many outlets as possible Ex. Md McDonald , Tim hortons

Question 27

Selective Distribution (Target Market Coverage strategies )

Answer 27

A selective few distributors in a given territory Ex. Cactus club, earls, joeys

Question 28

Exclusive Distribution (Target Market Coverage strategies )

Answer 28

Only one distributor in a given territory Ex. Michelin star restaurants

Question 29

Satisfying buyer Requirements

Answer 29

Info, convenience, variety, and pre and/or post sale service

Question 30

Profitability

Answer 30

Distribution advertising, and selling expenses

Question 31

Channel Relationships

Answer 31

Conflict and corporation

Question 32

Channel Conflict - vertical and horizontal

Answer 32

Vertical conflict to disintermediation Horizontal

Question 33

Channel Coorperation

Answer 33

Channel captain to economic influence, expertise, identification influence, legitament right

Question 34

Channel captain

Answer 34

economic influence expertise identification influence Legitament right

Question 35

Disintermediation

Answer 35

Comes from vertical conflict Removes intermediaries from a supply chain or industry

Question 36

Supply Chain Management

Answer 36

Integration and organization of information and logistical activities across firms in a supply chain for the purpose of creating and delivering goods and services that provide value to consumers Occurs from suppliers through manufacturers to final consumers.

Question 37

Logistic management

Answer 37

Logistics and reverse logistics

Question 38

Logistics

Answer 38

Activities that focus on getting the right amount of the right products to the right places at the right time at the lowest price possible

Question 39

Key logistic mfuntctions in a supply chain

Answer 39

Transportation: cost, time, capability, dependability, accessibility, frequency Order processing Inventory Managnent Warehousing

Question 40

Reverse Logisitcs

Answer 40

Process of reclaiming recyclable and reusable materials, returns, and reworks from the point of consumption or use for repaid, remanufacturing, redistribution, or disposal. Effects can be seen in the reduced waste in landfills and lowered operating costs for companies.

Question 41

Supply chain vs marketing channels

Answer 41

Supply chain is broader . It begins with raw materials and production processing and inventory management. Marketing channels focus on bringing together partners who can most efficiently deliver the right marketing mix to the customers in order to maximize value

Question 42

Global strategy channel

Answer 42

Comprehensive approach companies use to expand their operations and sales into new markets

Question 43

Marketing channels for business goods and services

Answer 43

Digital marketing channels Traditional marketing channel s Distribution channels Event marketing channels Word of mouth channels Emerging channels. - AI