Chapters 7&8 Flashcards
CSR
Corporate Social Responsibility is an organisation’s obligation to maximise positive stakeholder benefits while minimising the negative effects of its actions.
(World Business Council for Sustainable Development = businesses behaving ethically, contributing to economic development, improving workforce QOL and their families, and society and local community)
Sustainability
Developing strategies so that the company only uses resources at a rate that allows them to be replenished. So the needs of the current generation is met without compromising the needs of future generations.
CSR and Ethics?
- CSR require an organisation to go beyond simply adhering to minimum ethical standards.
- CSR is closely linked to contemporary business issues, giving back to society and being good citizens
- CSR is socially mediated unlike ethics and likely to be specific to the time and culture in which it’s considered
- voluntary but associated with legal obligations see brackets below
EG
- equal opportunity policies (employment legislation)
- environmental emission and recycling (co2 targets, green taxes and carbon levies)
- fair trade (low pay = min wage)
- charitable donations (attract tax reliefs)
- standards in the supply chain (min wage and health and safety policies)
CIMA and American Institute of Certified Public Accountants report titled ‘Evolution of corporate sustainability practices’
- Business sustainability = long term success
- sustainability strategies and reporting
- sustainability plans for complying with laws and improving efficiency
how to embed sustainability into an organisation:
- strategy and oversight (board commitment, sustainability drivers)
- execution and alignment ( everyone’s responsibility, breaking down targets to smaller ones, processes to make it part of day to day decision making and training)
- performance and reporting (targets, champions to promote, monitoring and reporting)
Finance professionals and sustainability
Proactive approach rather than reactive
Helping promote sustainability practices throughout the organisation in relation to:
- products / services
- customers
- supply chain
- workplace
- employees
- other business functions and processes
What are the OECD Principles for?
guidance to multi national companies on how to take into account the countries in which they operate and the views of other stakeholders.
principles and standards for responsible business conduct and therefore CSR policies
OECD general policies
Sustainable development (econ/social/environmental progress)
Respecting human rights (those affected by activities)
encourage local capacity building
encourage human capital formation (employment)
refrain from seeking or accepting exemptions not in framework
good corporate governance principles / practices
Self regulatory practices / management systems
promote employee awareness / compliance w policies
refrain from discriminatory / disciplinary action
business partners, suppliers etc to follow same guidelines
Abstain from improper involvement in local political activities or adverse impacts through business activities
Arguments FOR CSR
Encapsulated in the Enlightened Self Interest Theory
Ethical companies are
- rewarded with extra customers
- avoid boycotts
- likely to retain/attract high quality staff
- likely to attract investors who seek ethical ones
- likely to avoid punitive legislation
- contributing to a positive society (stable environment to trade)
Arguments AGAINST CSR (Advanced by Friedman)
- Businesses should maximise profits, not shoulder responsibilities which they shouldn’t have
- aim is to maximise shareholders wealth (if they want to spend on charity then fine)
- governments should be tackling social issues and regulating society instead
- profits = more taxes therefore is responsible alone
- practical reasons eg higher costs, losing customers and wasting time.
Carrol’s 4 part model to CSR (responsibilities)
ECONOMIC
- stakeholder returns to stay in business
- employees safe well paid jobs
- customers good qual produce @ fair price
LEGAL
- follow relevant laws and regulations.
- avoid anti competitive behaviour and price fixing
ETHICAL
- seen doing what’s right eg voluntary reduction in carbon emissions / closing polluting operations
PHILANTHROPIC
- undertaking desired actions instead of required ones eg charitable donations, sponsoring and providing facilities etc
Carrol’s 4 ways for SOCIAL RESPONSIVENESS
responding to social pressures by:
- reaction
denying responsibility - defence
initially fighting then doing bare minimum - accommodation
accepting responsibility and doing whats required - proaction
volunteering to go beyond industry norms
stakeholder conflicts will be inevitable so the examples are:
employees - salary, security, bonuses
shareholders - dividends, growth, success
customers - value for money
suppliers - continued business and payments
banks - repayment
local community - not to be negatively affected so responsible businesses
gov - taxes, jobs, compliance w laws
Strategic Approach to CSR
Identify relevant stakeholders
classify them
I - internal (work in)
C - connected (have dealing with eg shareholders, customers)
E - External (lack direct interest eg trade unions who want an active part)
establish their claims
assess the importance of stakeholder groups
decide on a response eg one of carrols four
Aiming to be sustainable with available resources to maximise competitive advantage WHILST pursuing profit
CSR and supply chain and operations?
SupplyChain
- meet standards
- verify them through audit
- failures will be bad for company reputation
- higher prices to uphold these
Operations
- process design eg min resources
- product design eg recycled packaging and use
- quality management eg high qual to reduce wastage
The Global Reporting Initiative (GRI) produced the G4 Sustainability Reporting Guidelines
G4 Sustainability Reporting Guidelines sets out 3 categories to report about
ECONOMIC
performances
ENVIRONMENTAL
materials, waste, emissions, compliance
SOCIAL labour (remuneration, pay, training), human rights (investments etc), society/community (behaviour), product responsibility (health and safety)
should have balance, comparability, accuracy, timeliness, clarity, reliability