Chapters 5-8 Flashcards
The mechanization of book production by such means as movable type was sought by printers in Germany, the Netherlands, France, and Italy. In 1450 in Mainz, Germany, it was _______________ who first brought together the complex systems and subsystems necessary to print a typographic book.
- Procopius Waldfoghel
- Johann Gensfleisch von Gutenberg
- Laurens Janszoon Coster of Haarlem
- John Baskerville
Johann Gensfleisch von Gutenberg
________ were the first known European block prints with a communicational function.
- Playing cards
- Money
- Images of saints
- Textile patterns
Images of saints
The Master of the Playing Cards is remembered for making ________.
- the first printed materials using wooden printing blocks
- the earliest known copperplate engravings
- a type of heavy paper that was used for making playing cards
- a special ink that would not rub off on card players’ hands
the earliest known copperplate engravings
Several factors created a climate in fifteenth-century Europe that made typography feasible: the demand for books by a literate middle class and by university students, and _______________ , which reached Europe by way of a six-hundred-year journey.
- the alphabet
- writing
- paper
- moveable type
paper
The original format of Gutenberg’s Forty-two-line Bible included three characteristics below. Which does NOT belong?
- blank spaces left for hand-drawn capitals
- 11-by-16-inch pages
- 418 full-page illustrations
- 1282 pages in two volumes
418 full-page illustrations
A single-leafed page printed on one side is called a ___________.
- newspaper
- pamphlet
- broadside
- broadsheet
broadside
Philippe Pigouchet is credited with introducing criblé, a technique for woodblock printing that features ________.
- circular borders for illustrationsd. line drawings resembling low-relief sculpture
- white dots punched into black areas to create tone
- a rainbow effect produced by curved lines and colors
- No answer text provided.
white dots punched into black areas to create tone
__________ , the Latin term for “here begins,” was used by early printers on the first page of a book.
- Ipso facto
- Loquitur
- Habeas corpus
- Incipit
Incipit
The Northern Renaissance artist who became well known for his detailed woodcuts in The Apocalypse and his modular design system for textura lettering was ________.
- Ulrich Gering
- Michael Wolgemut
- Martin Kranz
- Albrecht Dürer
Albrecht Dürer
Published in German and Latin versions in 1493, this six-hundred-page book was an ambitious history of the world from the biblical dawn of creation until 1493. It contained 1,809 woodcut illustrations in its complex, carefully designed 18-by-12-inch pages.
- Polyglot Bible
- Peregrinationes in montem Syon (Travels in Mount Syon)
- Nuremberg Chronicle
- Aesop’s Vita et fabulae (Aesop’s Fables)
Nuremberg Chronicle
A _______________ is a word, phrase, symbol, or design, or combination of words, phrases, symbols, or designs that identifies and distinguishes the source of the goods or services of one party from those of others.
- criblé
- trademark
- fleuron
- colophon
trademark
________, the first punch cutter who worked independently of printers, established a type foundry to sell cast type that was ready to store in compositors’ cases.
- Claude Garamond
- Francesco Griffo
- Geoffroy Tory
- Antoine Augereau
Claude Garamond
From Tours, France, _______________, a skilled cutter of dies used for striking coins, established Venice’s second press. One of history’s greatest typeface designers and punch cutters, his fonts were characterized by extreme legibility; they established a new standard of excellence through wider letterforms, lighter tones, and a more even texture of black strokes on the white background.
- Hans Holbein the Younger
- Erhard Ratdolt
- Nicolas Jenson
- Geoffroy Tory
Nicolas Jenson
Italian examples of Renaissance graphic design did not begin in the city where the Renaissance began, but in ________, a center of commerce and trade.
- Florence
- Milan
- Venice
- Rome
Venice
Thomas Bewick in England developed a “white line” technique of engraving that came to be used as an illustration method in letterpress printing until it was replaced by the halftone printing method.
- True
- False
True
