Chapters 13-17 Flashcards

1
Q

Futurists launched their Italian movement by publishing the Manifesto of Futurism in the Paris newspaper Le Figaro.

A

True

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2
Q

With analytical cubism, Picasso and Braque invented forms that were signs rather than representations of subject matter; the essence of an object was depicted.

A

False

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3
Q

With its depictions of subjective emotions, expressionism influenced graphic art by emphasizing social and political activism.

A

True

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4
Q

The three characteristic elements of Plakatstil are below. Which does NOT belong?

A

concept

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5
Q

Lucian Bernhard’s work anticipated later forms of modernist art such as constructivism because of his emphasis on ________.

A

reduction

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6
Q

During their brief collaboration, James Pryde and William Nicholson, under the pseudonym The Beggerstaffs, developed a new technique that was later named _____________. Their 1895 poster for Harper’s Magazine is an example that uses this technique.

A

collage

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7
Q

During World War I, posters of the Central Powers countries (i.e., Germany and Austria-Hungary) differed from those of the Allied Powers countries (i.e., England and the United States). American posters, for example, tended to be more ________ than those from Germany.

A

illustrative

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8
Q

In Mein Kampf, Adolf Hitler wrote that visual propaganda should appeal to the ________ members of society. The later work of Ludwig Hohlwein matched this style.

A

least intellectual

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9
Q

The three main principles of constructivism were tectonics, texture, and construction.

A

True

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10
Q

De Stijl artist Théo van Doesburg developed the theory of elementarism, in which he declared the diagonal line more dynamic than the horizontal and vertical construction.

A

True

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11
Q

Russian lectures by futurist F. T. Marinetti influenced the Russian avant-garde art styles suprematism and constructivism.

A

True

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12
Q

Kasimir Malevich and Wassily Kandinsky believed that art must remain a spiritual activity apart from the utilitarian needs of society.

A

True

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13
Q

Located in Weimar, Germany from 1919–1924, the __________ was the German design school where ideas from all the advanced art and design movements were explored, combined, and applied to problems of functional design and machine production.

A

Bauhaus

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14
Q

László Moholy-Nagy experimented in unifying letterforms with photographic images in order to communicate a message with immediacy. The resulting graphic communication form he called ________.

A

the typophoto

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15
Q

During the Dessau period the Bauhaus’s typography workshop, taught by __________ , solicited printing orders from local businesses and made typographic design innovations. This professor designed a universal type that reduced the alphabet to clear, simple, and rationally constructed forms.

A

Herbert Bayer

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16
Q

Henry C. Beck’s map designed for the London Underground appealed to the public for three of the reasons below. Which does NOT belong?

A

The layout of the routes was geographically accurate.

17
Q

The Bauhaus closed in 1933 because ________.

A

Nazi harassment made instruction and learning impossible

18
Q

Among the transitional designers in America who recognized the value of modernism was _____________. He experimented with uncommon title page layouts, two-column book formats, and collage-like stenciled ornaments as seen in the 1936 title pages from The Power of Print and Men. He also designed eighteen typefaces, including Caledonia, Electra, and Metro. He was also the first to use the term graphic designer.

A

William Addison Dwiggins

19
Q

________ , the art director at Harper’s Bazaar from 1934 to 1958, used white space as a design element and sought “a musical feeling” in the flow of texts and visuals.

A

Alexey Brodovitch

20
Q

Beginning in February 1950, an advertising campaign for the Container Corporation of America ran almost two hundred advertisements over three decades, with 157 visual artists creating artwork that presented the great ______________ of Western culture.

A

ideas