Chapters 4- 7 Flashcards
1
Q
What should you consider when selecting a mode of transportation?
A
cost service time convenience safety issues route structure frequency of departure personality & psychology
2
Q
What does CBSA stand for?
A) Canadian Border Safety Assistance
B) Canadian Border Service Agency
C) Canadian Broke Staff Assistance
A
B) Canadian Border Service Agency
3
Q
What are the pros when travelling by plane?
A
fastest mode of transportation
sometimes only way to get to destination
more time at destination
4
Q
What are cons when travelling by plane?
A
cost
fear
checkin in time at airport
distance of airport from downtown
5
Q
What are pros when travelling by car?
A
own time schedule convenience carries more luggage makes stops along the way your own space cheaper than air/ train
6
Q
What are cons when travelling by car?
A
length of trip fear of driving easier to get lost accidents driver cant enjoy sights its a job for driver
7
Q
What are pros when travelling by bus?
A
cheaper
spacious
someone else drives
meet other travellers
8
Q
What are cons when travelling by bus?
A
fix schedule
preception is low
bus is dirty
dislike person beside you
9
Q
What are pros when travelling by RV?
A
home on wheels convenient personal space make own schedule cheaper to rent at destination make own meals no accommodations required
10
Q
What are cons when travelling by RV?
A
expensive to buy and run
increasing gas prices
no car at destination
11
Q
What are pros when travelling by train?
A
romantic
see all sites
comfortable
train station usually downtown
12
Q
What are cons when travelling by train?
A
keep to schedule
can be expensive
over crowed during high season
13
Q
What are pros when travelling by cruise?
A
luxury/ pampering floating resort lots of activities great food many ports to visit
14
Q
What are cons when travelling by cruise?
A
high cost
over crowded
fear of sinking
sea sick
15
Q
On the bar graph, what is the “transportation safety and fears” SAFEST way to travel?
A) car
B) cruise
C) plane
A
C) plane / air
16
Q
On the bar graph, what is the “transportation safety and fears” LEAST SAFEST way to travel?
A) walking
B) motorcycle
C) car
A
B) motorcycle
17
Q
What are the 5 parts of NAV CANADA (NAVCAN)?
A
1- PRIVATE company 2- Air NAVIGATION 3- AirTRAFFIC control 4- FLIGHT information 5- WEATHER briefings
18
Q
What are the 9 National Transportation Acts?
A
1- price regulations were eliminated
2- scheduled airline markets opened to competitors
3- Air Canada was fully privatized
4- discount airlines emerged onto scene
5- competition increased
6- cost down and service up
7- reduction on linear routes and hub and spoke routes introduced
8- larger air crafts more people between major cities
9- smaller places more people to minor cities
19
Q
What is hub and spoke?
A
denoting a system of air transportation in which local airports offer flights to a central airport where international or long-distance flights are available
20
Q
What is the difference between scheduled and charter airlines?
A
Scheduled
regular service
frequent flights
fixed timelines
Charter "plane for hire" fly where and when ever peak times of year no timetables aircraft is "rented"
21
Q
True/ False- scheduled airlines are “rented” for use
A
false- charter airlines are rented
22
Q
True/False- landing fees, parking and air improvement fees/ departure tax are apart of airport revenue?
A
TRUE
23
Q
What is “ a flight that takes a person to and back from destination”?
A
a round trip
24
Q
What is “the route taken to destination differs from route taken back”?
A
a circle trip
25
What is a one way trip?
you buy a ticket to go to destination, with no returning ticket
26
What is "a flight that takes passengers to 1 destination and allows them to use a 2nd mode of transportation to get to 2nd destination and then flies them home from there"?
an open jaw trip
27
what is "a flight that requires travelers to change air crafts to get to their destination"?
an online connection
28
What are the 5 open skies agreements?
```
1- encouraged alliances
2- provided customers with better service
3- lower fares
4- # of landings at given airport
5- type of aircraft allowed
```
29
True/ False- Open skies agreement refers to Canada and the US providing tourists with more options, destinations and types of flights?
TRUE
30
True/False- The International Civil Aviation Organization ensures airlines systems are clean and spacious?
FALSE- they ensure airlines are safe and orderly
31
True/False- The IATA ensures freedom of air and Canadas agreement?
FALSE- freedom of air and INTERNATIONAL agreement
| IATA International Air Transport Association
32
What are the 8 freedoms of air?
Right of transit
Right of technical stop
Right to discharge passengers in a foreign country
Right to pick up passengers in a foreign country and bring them to Canada
Right to make stops in a number of foreign countries to embark passengers for farther destinations
Right to pick up passengers and stop over at a gateway airport before continuing on to final destination
Right of a foreign airline to pick up passengers in one foreign country and transport them to another foreign country
Right to carry passengers between two cities within one foreign country (also includes cabotage rights)
33
What is the bullet train?
( from Japan) and hits the speed of 200 kph and connects at major cities
34
What is the Maglev?
(magnetic levitating vehicle) which is a monorail train (Chinese signed 1st contract)
35
What is the Orient Express ?
(began service Paris to Istanbul) and is mostly used by the rich, it is a luxury ride
36
What is the Brit Rail?
it is a relaxing, comfortable travel experience allowing tourist to see the scenery and mingle with others
37
What are modes of public transportation?
```
ttc
go
taxi
bus
train
```
38
What is a bus tour?
specific components
| transportation, accommodations, attractions, sight seeing, meals
39
What is sightseeing/ day tour?
```
focus on urban area
day excursions
special event
price of admission is included in tour price
dont stay overnight
```
40
What is an overnight/ short tour?
includes all accommodations
41
What is marketing bus tour?
similar to marketing any other tourism product
| price, promotion, place, product
42
What is mature market tours?
age 55+ cornerstone for bus industry and will continue to grow (baby boomers/ aging population)
43
What is youth market tours?
provides important information and growing opportunities for tour bus operators
44
What is a special interest cruise?
recreation, culture, education, health, hobbies etc
disney cruise
adult cruise
45
What is a charter bus?
pre-existing group secures the services of the bus at a reduced rate
group members belong to organizations
have common interests in travelling
46
True/ False- There are 4 ways of ownership/oraganization
```
TRUE
private
corporate
franchise
management
```
47
What are pros of private ownership?
```
full control over policies/ procedures
make own decisions
dont share profit
adjust to new trends
can participate in referral system (best western)
```
48
What are cons of private ownership?
full risk property
lack of financial resources
on own for $
49
What are pros of corporate chains?
reservation system 1 800 #
control from head quarters
national/international advertising
changes easy to make in response to market demand
50
What are cons of corporate chains?
harder to run multi unit operation
| head quarters can be out of touch
51
What is a corporate chain?
company owns and operates a number of properties all reporting to head quarters
52
What is a private ownership?
have full control over policies and procedures
53
What is a franchise/ franchisor?
a brand name company (franchisor) and a property owner (franchise)
54
What are the pros of franchise/ franchisor?
```
nationally knowwn brand name and product
national international advertising
group buying (procurement)
employee training
familiar atmosphere
```
55
What are the cons of franchise/ franchisor?
intial fees are high
financial consequences
little or no flexibility
56
What is procurement?
group buying
| ex matress price goes gown because you are buying alot of them for hotels
57
What is management contract?
what separates hotel ownership and operations of property
you own it but have no role there, sometimes not even allowed there
58
What are the pros of management contract?
privately owned hotel
full financial benefits
ability to make changes whenever the management contract runs out
59
What are the cons of management contract
while contract is in place, you have no role in operating hotel
contract fees to pay
poor communication
60
What is REIT and what do they do?
Real estate investment Trusts
like a bank, but only loan $ for real estate
form of property ownership
61
```
When organizing and functioning a hotel there are 2 types of service they are...
A) front of house/ back of house
B) front of house/ side of house
C) back of house/ side of house
D) inside and outside house
```
A) front of house/ back of house
62
What does front of house consist of?
direct contact with customer
front office, house keeping, customer service, check in/out, telephone, cashier, door person
first/ last people to be in touch with
63
What does back of house consist of?
little contact with guest
| admin, sale, marketing, accounting, engineering, security, kitchen staff
64
What is room service?
expensive to operate
travel luxury
pampers guest
delivers meal to room
65
What is banquets/ catering?
guaranteed number of guest
set up as separate function
weddings/ corporate make biggest $ for open for
66
What are the 4 accommodations classifications?
1- location of property
2- purpose of trip
3- level of service
4- niche subsections/ interests
67
Following accommodations classifications what is location of property?
```
downtown properties
conference hotels
airport lodging
motels
resorts
inns
downtown property
conference hotels
airport lodging
```
68
Following accommodations classifications what is purpose of trip?
business or leisure
69
Following accommodations classifications what is level of service?
budget hotels
mid scale hotels
up scale hotels
70
Following accommodations classifications what is niche subsections/ interest?
hostels
dude ranch
bed/ breakfast
camping
71
What is a double?
2 people staying in 1 room
72
What is a double double?
double room with 2 double beds
73
What is a suite?
2 or more rooms
74
What is a rack rate?
a standard rate
75
What is a day rate?
short stay during day ( generally for people near hotels, waiting for flights, stay 9am-9pm)
76
4 P's to marketing- explain product in regards to accommodations
```
how do prospective clients determine the quality of the product
physical component ( clean to sleep, website/ media)
service component (front desk)
```
77
4 P's to marketing- explain product in regards to price
depends on, location, room size, competitors pricing, season, special packages, meal plans (american plan, breakfast, lunch, dinner)
sell all rooms everyday so you dont lose revenues
78
4 P's to marketing- explain product in regards to promotion
series of communication devices, advertising, personal selling, public relations, sales promotions, websites, brochures, tv ads, packages
79
4 P's to marketing- explain product in regards to place
speak directly to physical or geographical location of lodging facility (channel of distribution)
80
What is commercial food service?
wide variety of eating
| full service
81
What are full service restaurants?
sit down and your order is taken
licensed and unlicensed dining
```
haute cusine
fine dining
dining (bistro, family style)
destination
ethnic
specialty
theme
bufft
```
82
What are limited service restaurants?
commercial
fast food
coffee houses
83
What are drinking establishments?
commercial
pubs
taverns
night clubs
84
What is haute cuisine?
commercial
elegant
expensive
highly trained staff
85
What is fine dining?
commercial
less staff and less costly then haute cuisine but still education/ diverse service
86
What is a bistro?
commercial
fresh
artsy, educated, eletric
casual dining combined with fresh food served
unique dishes
87
What is family style?
commercial
fast
comfortable
high chairs
nosiy
88
What is specialty dining style?
commercial
specialty food
serves 1 kind
swiss chalet
red lobster
89
What is destination dining style?
commercial
people travel a fa distance to visit
winery
90
what is ethnic dining?
commercial
specializes in dishes from variety of cultures
91
What is theme dining?
commercial
entertainment before/during/ after meal
carried through food served and description
rainforest cafe
92
What is a non commercial restaurant?
```
contract catering
social/ contract caterers
institutional food service
retail food service
other services
```
93
What is social/ contract caterers?
```
non commercial
recreational facilities
special events
cara operations
airlines, railways
```
94
What is institutional food service?
```
non commercial
hospitals
retirement homes
schools
offices
```
95
What is retail food services?
non commercial
cafeterias
department stores
take out food in grocery store
96
What is other food services?
```
non commercial
stadiums
sports clubs
movie theatre
vending machine
```
97
Regarding division of food service, what is Clientele?
Commercial food services are available to everyone, whereas contract (catering) food services serve a specific audience/"captive" customer.
98
Regarding division of food service, what is location?
Commercial food services are found where people live, work, and travel. Contract food services are located in specific locations, such as in museums, at special events, in airports, and on airlines.
99
Regarding division of food service, what is style of service?
Both commercial and contract food services provide full-service units and fast-food units. It depends on the event or attraction and the customer demand for either style.
100
Regarding division of food service, what contract food service?
can be found within the transportation industry (trains, planes, ships, terminals), the attractions industry (museums, theme parks, theatres), the events industry (fairs, sporting events, fundraisers), and the outdoor recreation industry (golf clubs, lodges, ski hills).
101
Restaurant Consumers are divided in 3 types- what is tourism sales dependent restaurants?
determined by location not ownership
| CN Tower 360 restaurant
102
Restaurant Consumers are divided in 3 types- what is tourism profit dependent restaurants?
location is paramount
| close to attractions, highways, high shopping areas
103
Restaurant Consumers are divided in 3 types- what is resident sales dependent restaurants?
minimum wage
| can operate without tourism
104
What are the 4 ways to market a restaurant/ tourism product?
MENU- main tool
Perishability- specials
Seasonality- promo packages
Intangibility- appealing menus
105
Following restaurant ownership- what are independent restaurants?
owned by 1-3 people
flexible business
change menu items
huge personal time investment time, money, bankruptcy
106
Following restaurant ownership- what are multi-unit corporate restaurants?
head quarters provides leadership, control and planning
107
Following restaurant ownership- what are franchise restaurants?
own a restaurant while using the brand and operating formula of established company
108
Who is Ray Kroc/ what did he do in the restaurant industry?
he created McDonalds
franchisor of it
in 1955
109
What are trends in the restaurant industry?
```
tasting menus
organically grown food
200km menu
allergies
health choices
trends stay on menu 5-10 years
```
110
Main difference between attractions and events
attractions- consist of permanent sites/ facilities that are always available to a tourist
events- are created by a destination in order to attract specific target markets at specific times
111
Items Necessary when designing an Attraction
Sustainable – determine carrying capacity
Target markets – ensure needs of visitors are met by the facilities
Visitor flow patterns – determine where visitors will enter, pay (if applicable), will spend time, park, and good signage
Training of workers – need to understand site and its background
112
what are 3 different types of attractions?
natural, human made and cultural
113
What are different types of museums?
```
Art Museums
Living History Museums
Historical Museums
Scientific Museums
Children’s Museums
Modern Museums
```
