Chapters 4- 7 Flashcards
What should you consider when selecting a mode of transportation?
cost service time convenience safety issues route structure frequency of departure personality & psychology
What does CBSA stand for?
A) Canadian Border Safety Assistance
B) Canadian Border Service Agency
C) Canadian Broke Staff Assistance
B) Canadian Border Service Agency
What are the pros when travelling by plane?
fastest mode of transportation
sometimes only way to get to destination
more time at destination
What are cons when travelling by plane?
cost
fear
checkin in time at airport
distance of airport from downtown
What are pros when travelling by car?
own time schedule convenience carries more luggage makes stops along the way your own space cheaper than air/ train
What are cons when travelling by car?
length of trip fear of driving easier to get lost accidents driver cant enjoy sights its a job for driver
What are pros when travelling by bus?
cheaper
spacious
someone else drives
meet other travellers
What are cons when travelling by bus?
fix schedule
preception is low
bus is dirty
dislike person beside you
What are pros when travelling by RV?
home on wheels convenient personal space make own schedule cheaper to rent at destination make own meals no accommodations required
What are cons when travelling by RV?
expensive to buy and run
increasing gas prices
no car at destination
What are pros when travelling by train?
romantic
see all sites
comfortable
train station usually downtown
What are cons when travelling by train?
keep to schedule
can be expensive
over crowed during high season
What are pros when travelling by cruise?
luxury/ pampering floating resort lots of activities great food many ports to visit
What are cons when travelling by cruise?
high cost
over crowded
fear of sinking
sea sick
On the bar graph, what is the “transportation safety and fears” SAFEST way to travel?
A) car
B) cruise
C) plane
C) plane / air
On the bar graph, what is the “transportation safety and fears” LEAST SAFEST way to travel?
A) walking
B) motorcycle
C) car
B) motorcycle
What are the 5 parts of NAV CANADA (NAVCAN)?
1- PRIVATE company 2- Air NAVIGATION 3- AirTRAFFIC control 4- FLIGHT information 5- WEATHER briefings
What are the 9 National Transportation Acts?
1- price regulations were eliminated
2- scheduled airline markets opened to competitors
3- Air Canada was fully privatized
4- discount airlines emerged onto scene
5- competition increased
6- cost down and service up
7- reduction on linear routes and hub and spoke routes introduced
8- larger air crafts more people between major cities
9- smaller places more people to minor cities
What is hub and spoke?
denoting a system of air transportation in which local airports offer flights to a central airport where international or long-distance flights are available
What is the difference between scheduled and charter airlines?
Scheduled
regular service
frequent flights
fixed timelines
Charter "plane for hire" fly where and when ever peak times of year no timetables aircraft is "rented"
True/ False- scheduled airlines are “rented” for use
false- charter airlines are rented
True/False- landing fees, parking and air improvement fees/ departure tax are apart of airport revenue?
TRUE
What is “ a flight that takes a person to and back from destination”?
a round trip
What is “the route taken to destination differs from route taken back”?
a circle trip
What is a one way trip?
you buy a ticket to go to destination, with no returning ticket
What is “a flight that takes passengers to 1 destination and allows them to use a 2nd mode of transportation to get to 2nd destination and then flies them home from there”?
an open jaw trip
what is “a flight that requires travelers to change air crafts to get to their destination”?
an online connection
What are the 5 open skies agreements?
1- encouraged alliances 2- provided customers with better service 3- lower fares 4- # of landings at given airport 5- type of aircraft allowed
True/ False- Open skies agreement refers to Canada and the US providing tourists with more options, destinations and types of flights?
TRUE
True/False- The International Civil Aviation Organization ensures airlines systems are clean and spacious?
FALSE- they ensure airlines are safe and orderly
True/False- The IATA ensures freedom of air and Canadas agreement?
FALSE- freedom of air and INTERNATIONAL agreement
IATA International Air Transport Association
What are the 8 freedoms of air?
Right of transit
Right of technical stop
Right to discharge passengers in a foreign country
Right to pick up passengers in a foreign country and bring them to Canada
Right to make stops in a number of foreign countries to embark passengers for farther destinations
Right to pick up passengers and stop over at a gateway airport before continuing on to final destination
Right of a foreign airline to pick up passengers in one foreign country and transport them to another foreign country
Right to carry passengers between two cities within one foreign country (also includes cabotage rights)
What is the bullet train?
( from Japan) and hits the speed of 200 kph and connects at major cities
What is the Maglev?
(magnetic levitating vehicle) which is a monorail train (Chinese signed 1st contract)
What is the Orient Express ?
(began service Paris to Istanbul) and is mostly used by the rich, it is a luxury ride
What is the Brit Rail?
it is a relaxing, comfortable travel experience allowing tourist to see the scenery and mingle with others
What are modes of public transportation?
ttc go taxi bus train
What is a bus tour?
specific components
transportation, accommodations, attractions, sight seeing, meals
What is sightseeing/ day tour?
focus on urban area day excursions special event price of admission is included in tour price dont stay overnight
What is an overnight/ short tour?
includes all accommodations
What is marketing bus tour?
similar to marketing any other tourism product
price, promotion, place, product
What is mature market tours?
age 55+ cornerstone for bus industry and will continue to grow (baby boomers/ aging population)
What is youth market tours?
provides important information and growing opportunities for tour bus operators
What is a special interest cruise?
recreation, culture, education, health, hobbies etc
disney cruise
adult cruise
What is a charter bus?
pre-existing group secures the services of the bus at a reduced rate
group members belong to organizations
have common interests in travelling
True/ False- There are 4 ways of ownership/oraganization
TRUE private corporate franchise management
What are pros of private ownership?
full control over policies/ procedures make own decisions dont share profit adjust to new trends can participate in referral system (best western)
What are cons of private ownership?
full risk property
lack of financial resources
on own for $
What are pros of corporate chains?
reservation system 1 800 #
control from head quarters
national/international advertising
changes easy to make in response to market demand
What are cons of corporate chains?
harder to run multi unit operation
head quarters can be out of touch
What is a corporate chain?
company owns and operates a number of properties all reporting to head quarters
What is a private ownership?
have full control over policies and procedures
What is a franchise/ franchisor?
a brand name company (franchisor) and a property owner (franchise)
What are the pros of franchise/ franchisor?
nationally knowwn brand name and product national international advertising group buying (procurement) employee training familiar atmosphere
What are the cons of franchise/ franchisor?
intial fees are high
financial consequences
little or no flexibility
What is procurement?
group buying
ex matress price goes gown because you are buying alot of them for hotels
What is management contract?
what separates hotel ownership and operations of property
you own it but have no role there, sometimes not even allowed there
What are the pros of management contract?
privately owned hotel
full financial benefits
ability to make changes whenever the management contract runs out
What are the cons of management contract
while contract is in place, you have no role in operating hotel
contract fees to pay
poor communication
What is REIT and what do they do?
Real estate investment Trusts
like a bank, but only loan $ for real estate
form of property ownership
When organizing and functioning a hotel there are 2 types of service they are... A) front of house/ back of house B) front of house/ side of house C) back of house/ side of house D) inside and outside house
A) front of house/ back of house
What does front of house consist of?
direct contact with customer
front office, house keeping, customer service, check in/out, telephone, cashier, door person
first/ last people to be in touch with
What does back of house consist of?
little contact with guest
admin, sale, marketing, accounting, engineering, security, kitchen staff
What is room service?
expensive to operate
travel luxury
pampers guest
delivers meal to room
What is banquets/ catering?
guaranteed number of guest
set up as separate function
weddings/ corporate make biggest $ for open for
What are the 4 accommodations classifications?
1- location of property
2- purpose of trip
3- level of service
4- niche subsections/ interests
Following accommodations classifications what is location of property?
downtown properties conference hotels airport lodging motels resorts inns downtown property conference hotels airport lodging
Following accommodations classifications what is purpose of trip?
business or leisure
Following accommodations classifications what is level of service?
budget hotels
mid scale hotels
up scale hotels
Following accommodations classifications what is niche subsections/ interest?
hostels
dude ranch
bed/ breakfast
camping
What is a double?
2 people staying in 1 room
What is a double double?
double room with 2 double beds
What is a suite?
2 or more rooms
What is a rack rate?
a standard rate
What is a day rate?
short stay during day ( generally for people near hotels, waiting for flights, stay 9am-9pm)
4 P’s to marketing- explain product in regards to accommodations
how do prospective clients determine the quality of the product physical component ( clean to sleep, website/ media) service component (front desk)
4 P’s to marketing- explain product in regards to price
depends on, location, room size, competitors pricing, season, special packages, meal plans (american plan, breakfast, lunch, dinner)
sell all rooms everyday so you dont lose revenues
4 P’s to marketing- explain product in regards to promotion
series of communication devices, advertising, personal selling, public relations, sales promotions, websites, brochures, tv ads, packages
4 P’s to marketing- explain product in regards to place
speak directly to physical or geographical location of lodging facility (channel of distribution)
What is commercial food service?
wide variety of eating
full service
What are full service restaurants?
sit down and your order is taken
licensed and unlicensed dining
haute cusine fine dining dining (bistro, family style) destination ethnic specialty theme bufft
What are limited service restaurants?
commercial
fast food
coffee houses
What are drinking establishments?
commercial
pubs
taverns
night clubs
What is haute cuisine?
commercial
elegant
expensive
highly trained staff
What is fine dining?
commercial
less staff and less costly then haute cuisine but still education/ diverse service
What is a bistro?
commercial
fresh
artsy, educated, eletric
casual dining combined with fresh food served
unique dishes
What is family style?
commercial
fast
comfortable
high chairs
nosiy
What is specialty dining style?
commercial
specialty food
serves 1 kind
swiss chalet
red lobster
What is destination dining style?
commercial
people travel a fa distance to visit
winery
what is ethnic dining?
commercial
specializes in dishes from variety of cultures
What is theme dining?
commercial
entertainment before/during/ after meal
carried through food served and description
rainforest cafe
What is a non commercial restaurant?
contract catering social/ contract caterers institutional food service retail food service other services
What is social/ contract caterers?
non commercial recreational facilities special events cara operations airlines, railways
What is institutional food service?
non commercial hospitals retirement homes schools offices
What is retail food services?
non commercial
cafeterias
department stores
take out food in grocery store
What is other food services?
non commercial stadiums sports clubs movie theatre vending machine
Regarding division of food service, what is Clientele?
Commercial food services are available to everyone, whereas contract (catering) food services serve a specific audience/”captive” customer.
Regarding division of food service, what is location?
Commercial food services are found where people live, work, and travel. Contract food services are located in specific locations, such as in museums, at special events, in airports, and on airlines.
Regarding division of food service, what is style of service?
Both commercial and contract food services provide full-service units and fast-food units. It depends on the event or attraction and the customer demand for either style.
Regarding division of food service, what contract food service?
can be found within the transportation industry (trains, planes, ships, terminals), the attractions industry (museums, theme parks, theatres), the events industry (fairs, sporting events, fundraisers), and the outdoor recreation industry (golf clubs, lodges, ski hills).
Restaurant Consumers are divided in 3 types- what is tourism sales dependent restaurants?
determined by location not ownership
CN Tower 360 restaurant
Restaurant Consumers are divided in 3 types- what is tourism profit dependent restaurants?
location is paramount
close to attractions, highways, high shopping areas
Restaurant Consumers are divided in 3 types- what is resident sales dependent restaurants?
minimum wage
can operate without tourism
What are the 4 ways to market a restaurant/ tourism product?
MENU- main tool
Perishability- specials
Seasonality- promo packages
Intangibility- appealing menus
Following restaurant ownership- what are independent restaurants?
owned by 1-3 people
flexible business
change menu items
huge personal time investment time, money, bankruptcy
Following restaurant ownership- what are multi-unit corporate restaurants?
head quarters provides leadership, control and planning
Following restaurant ownership- what are franchise restaurants?
own a restaurant while using the brand and operating formula of established company
Who is Ray Kroc/ what did he do in the restaurant industry?
he created McDonalds
franchisor of it
in 1955
What are trends in the restaurant industry?
tasting menus organically grown food 200km menu allergies health choices trends stay on menu 5-10 years
Main difference between attractions and events
attractions- consist of permanent sites/ facilities that are always available to a tourist
events- are created by a destination in order to attract specific target markets at specific times
Items Necessary when designing an Attraction
Sustainable – determine carrying capacity
Target markets – ensure needs of visitors are met by the facilities
Visitor flow patterns – determine where visitors will enter, pay (if applicable), will spend time, park, and good signage
Training of workers – need to understand site and its background
what are 3 different types of attractions?
natural, human made and cultural
What are different types of museums?
Art Museums Living History Museums Historical Museums Scientific Museums Children’s Museums Modern Museums
