Chapters 4- 7 Flashcards

1
Q

What should you consider when selecting a mode of transportation?

A
cost
service
time
convenience
safety issues
route structure
frequency of departure
personality & psychology
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2
Q

What does CBSA stand for?
A) Canadian Border Safety Assistance
B) Canadian Border Service Agency
C) Canadian Broke Staff Assistance

A

B) Canadian Border Service Agency

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3
Q

What are the pros when travelling by plane?

A

fastest mode of transportation
sometimes only way to get to destination
more time at destination

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4
Q

What are cons when travelling by plane?

A

cost
fear
checkin in time at airport
distance of airport from downtown

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5
Q

What are pros when travelling by car?

A
own time schedule
convenience
carries more luggage
makes stops along the way
your own space
cheaper than air/ train
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6
Q

What are cons when travelling by car?

A
length of trip
fear of driving
easier to get lost
accidents
driver cant enjoy sights
its a job for driver
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7
Q

What are pros when travelling by bus?

A

cheaper
spacious
someone else drives
meet other travellers

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8
Q

What are cons when travelling by bus?

A

fix schedule
preception is low
bus is dirty
dislike person beside you

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9
Q

What are pros when travelling by RV?

A
home on wheels
convenient
personal space
make own schedule
cheaper to rent at destination
make own meals
no accommodations required
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10
Q

What are cons when travelling by RV?

A

expensive to buy and run
increasing gas prices
no car at destination

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11
Q

What are pros when travelling by train?

A

romantic
see all sites
comfortable
train station usually downtown

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12
Q

What are cons when travelling by train?

A

keep to schedule
can be expensive
over crowed during high season

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13
Q

What are pros when travelling by cruise?

A
luxury/ pampering
floating resort
lots of activities
great food
many ports to visit
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14
Q

What are cons when travelling by cruise?

A

high cost
over crowded
fear of sinking
sea sick

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15
Q

On the bar graph, what is the “transportation safety and fears” SAFEST way to travel?
A) car
B) cruise
C) plane

A

C) plane / air

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16
Q

On the bar graph, what is the “transportation safety and fears” LEAST SAFEST way to travel?
A) walking
B) motorcycle
C) car

A

B) motorcycle

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17
Q

What are the 5 parts of NAV CANADA (NAVCAN)?

A
1- PRIVATE company
2- Air NAVIGATION
3- AirTRAFFIC control
4- FLIGHT information
5- WEATHER briefings
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18
Q

What are the 9 National Transportation Acts?

A

1- price regulations were eliminated
2- scheduled airline markets opened to competitors
3- Air Canada was fully privatized
4- discount airlines emerged onto scene
5- competition increased
6- cost down and service up
7- reduction on linear routes and hub and spoke routes introduced
8- larger air crafts more people between major cities
9- smaller places more people to minor cities

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19
Q

What is hub and spoke?

A

denoting a system of air transportation in which local airports offer flights to a central airport where international or long-distance flights are available

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20
Q

What is the difference between scheduled and charter airlines?

A

Scheduled
regular service
frequent flights
fixed timelines

Charter
"plane for hire"
fly where and when ever
peak times of year
no timetables
aircraft is "rented"
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21
Q

True/ False- scheduled airlines are “rented” for use

A

false- charter airlines are rented

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22
Q

True/False- landing fees, parking and air improvement fees/ departure tax are apart of airport revenue?

A

TRUE

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23
Q

What is “ a flight that takes a person to and back from destination”?

A

a round trip

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24
Q

What is “the route taken to destination differs from route taken back”?

A

a circle trip

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25
Q

What is a one way trip?

A

you buy a ticket to go to destination, with no returning ticket

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26
Q

What is “a flight that takes passengers to 1 destination and allows them to use a 2nd mode of transportation to get to 2nd destination and then flies them home from there”?

A

an open jaw trip

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27
Q

what is “a flight that requires travelers to change air crafts to get to their destination”?

A

an online connection

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28
Q

What are the 5 open skies agreements?

A
1- encouraged alliances
2- provided customers with better service
3- lower fares
4- # of landings at given airport
5- type of aircraft allowed
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29
Q

True/ False- Open skies agreement refers to Canada and the US providing tourists with more options, destinations and types of flights?

A

TRUE

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30
Q

True/False- The International Civil Aviation Organization ensures airlines systems are clean and spacious?

A

FALSE- they ensure airlines are safe and orderly

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31
Q

True/False- The IATA ensures freedom of air and Canadas agreement?

A

FALSE- freedom of air and INTERNATIONAL agreement

IATA International Air Transport Association

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32
Q

What are the 8 freedoms of air?

A

Right of transit
Right of technical stop
Right to discharge passengers in a foreign country
Right to pick up passengers in a foreign country and bring them to Canada
Right to make stops in a number of foreign countries to embark passengers for farther destinations
Right to pick up passengers and stop over at a gateway airport before continuing on to final destination
Right of a foreign airline to pick up passengers in one foreign country and transport them to another foreign country
Right to carry passengers between two cities within one foreign country (also includes cabotage rights)

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33
Q

What is the bullet train?

A

( from Japan) and hits the speed of 200 kph and connects at major cities

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34
Q

What is the Maglev?

A

(magnetic levitating vehicle) which is a monorail train (Chinese signed 1st contract)

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35
Q

What is the Orient Express ?

A

(began service Paris to Istanbul) and is mostly used by the rich, it is a luxury ride

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36
Q

What is the Brit Rail?

A

it is a relaxing, comfortable travel experience allowing tourist to see the scenery and mingle with others

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37
Q

What are modes of public transportation?

A
ttc
go
taxi
bus
train
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38
Q

What is a bus tour?

A

specific components

transportation, accommodations, attractions, sight seeing, meals

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39
Q

What is sightseeing/ day tour?

A
focus on urban area
day excursions 
special event
price of admission is included in tour price
dont stay overnight
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40
Q

What is an overnight/ short tour?

A

includes all accommodations

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41
Q

What is marketing bus tour?

A

similar to marketing any other tourism product

price, promotion, place, product

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42
Q

What is mature market tours?

A

age 55+ cornerstone for bus industry and will continue to grow (baby boomers/ aging population)

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43
Q

What is youth market tours?

A

provides important information and growing opportunities for tour bus operators

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44
Q

What is a special interest cruise?

A

recreation, culture, education, health, hobbies etc
disney cruise
adult cruise

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45
Q

What is a charter bus?

A

pre-existing group secures the services of the bus at a reduced rate
group members belong to organizations
have common interests in travelling

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46
Q

True/ False- There are 4 ways of ownership/oraganization

A
TRUE
private
corporate
franchise
management
47
Q

What are pros of private ownership?

A
full control over policies/ procedures
make own decisions
dont share profit
adjust to new trends
can participate in referral system (best western)
48
Q

What are cons of private ownership?

A

full risk property
lack of financial resources
on own for $

49
Q

What are pros of corporate chains?

A

reservation system 1 800 #
control from head quarters
national/international advertising
changes easy to make in response to market demand

50
Q

What are cons of corporate chains?

A

harder to run multi unit operation

head quarters can be out of touch

51
Q

What is a corporate chain?

A

company owns and operates a number of properties all reporting to head quarters

52
Q

What is a private ownership?

A

have full control over policies and procedures

53
Q

What is a franchise/ franchisor?

A

a brand name company (franchisor) and a property owner (franchise)

54
Q

What are the pros of franchise/ franchisor?

A
nationally knowwn brand name and product
national international advertising
group buying (procurement)
employee training
familiar atmosphere
55
Q

What are the cons of franchise/ franchisor?

A

intial fees are high
financial consequences
little or no flexibility

56
Q

What is procurement?

A

group buying

ex matress price goes gown because you are buying alot of them for hotels

57
Q

What is management contract?

A

what separates hotel ownership and operations of property

you own it but have no role there, sometimes not even allowed there

58
Q

What are the pros of management contract?

A

privately owned hotel
full financial benefits
ability to make changes whenever the management contract runs out

59
Q

What are the cons of management contract

A

while contract is in place, you have no role in operating hotel
contract fees to pay
poor communication

60
Q

What is REIT and what do they do?

A

Real estate investment Trusts
like a bank, but only loan $ for real estate
form of property ownership

61
Q
When organizing and functioning a hotel there are 2 types of service they are...
A) front of house/ back of house
B) front of house/ side of house
C) back of house/ side of house
D) inside and outside house
A

A) front of house/ back of house

62
Q

What does front of house consist of?

A

direct contact with customer
front office, house keeping, customer service, check in/out, telephone, cashier, door person
first/ last people to be in touch with

63
Q

What does back of house consist of?

A

little contact with guest

admin, sale, marketing, accounting, engineering, security, kitchen staff

64
Q

What is room service?

A

expensive to operate
travel luxury
pampers guest
delivers meal to room

65
Q

What is banquets/ catering?

A

guaranteed number of guest
set up as separate function
weddings/ corporate make biggest $ for open for

66
Q

What are the 4 accommodations classifications?

A

1- location of property
2- purpose of trip
3- level of service
4- niche subsections/ interests

67
Q

Following accommodations classifications what is location of property?

A
downtown properties
conference hotels
airport lodging
motels
resorts
inns
downtown property
conference hotels
airport lodging
68
Q

Following accommodations classifications what is purpose of trip?

A

business or leisure

69
Q

Following accommodations classifications what is level of service?

A

budget hotels
mid scale hotels
up scale hotels

70
Q

Following accommodations classifications what is niche subsections/ interest?

A

hostels
dude ranch
bed/ breakfast
camping

71
Q

What is a double?

A

2 people staying in 1 room

72
Q

What is a double double?

A

double room with 2 double beds

73
Q

What is a suite?

A

2 or more rooms

74
Q

What is a rack rate?

A

a standard rate

75
Q

What is a day rate?

A

short stay during day ( generally for people near hotels, waiting for flights, stay 9am-9pm)

76
Q

4 P’s to marketing- explain product in regards to accommodations

A
how do prospective clients determine the quality of the product
physical component ( clean to sleep, website/ media)
service component (front desk)
77
Q

4 P’s to marketing- explain product in regards to price

A

depends on, location, room size, competitors pricing, season, special packages, meal plans (american plan, breakfast, lunch, dinner)

sell all rooms everyday so you dont lose revenues

78
Q

4 P’s to marketing- explain product in regards to promotion

A

series of communication devices, advertising, personal selling, public relations, sales promotions, websites, brochures, tv ads, packages

79
Q

4 P’s to marketing- explain product in regards to place

A

speak directly to physical or geographical location of lodging facility (channel of distribution)

80
Q

What is commercial food service?

A

wide variety of eating

full service

81
Q

What are full service restaurants?

A

sit down and your order is taken
licensed and unlicensed dining

haute cusine
fine dining
dining (bistro, family style)
destination
ethnic
specialty
theme
bufft
82
Q

What are limited service restaurants?

A

commercial

fast food
coffee houses

83
Q

What are drinking establishments?

A

commercial

pubs
taverns
night clubs

84
Q

What is haute cuisine?

A

commercial

elegant
expensive
highly trained staff

85
Q

What is fine dining?

A

commercial

less staff and less costly then haute cuisine but still education/ diverse service

86
Q

What is a bistro?

A

commercial

fresh
artsy, educated, eletric
casual dining combined with fresh food served
unique dishes

87
Q

What is family style?

A

commercial

fast
comfortable
high chairs
nosiy

88
Q

What is specialty dining style?

A

commercial

specialty food
serves 1 kind
swiss chalet
red lobster

89
Q

What is destination dining style?

A

commercial

people travel a fa distance to visit
winery

90
Q

what is ethnic dining?

A

commercial

specializes in dishes from variety of cultures

91
Q

What is theme dining?

A

commercial

entertainment before/during/ after meal
carried through food served and description
rainforest cafe

92
Q

What is a non commercial restaurant?

A
contract catering 
social/ contract caterers
institutional food service
retail food service
other services
93
Q

What is social/ contract caterers?

A
non commercial
recreational facilities
special events
cara operations
airlines, railways
94
Q

What is institutional food service?

A
non commercial
hospitals
retirement homes
schools
offices
95
Q

What is retail food services?

A

non commercial
cafeterias
department stores
take out food in grocery store

96
Q

What is other food services?

A
non commercial
stadiums
sports clubs
movie theatre
vending machine
97
Q

Regarding division of food service, what is Clientele?

A

Commercial food services are available to everyone, whereas contract (catering) food services serve a specific audience/”captive” customer.

98
Q

Regarding division of food service, what is location?

A

Commercial food services are found where people live, work, and travel. Contract food services are located in specific locations, such as in museums, at special events, in airports, and on airlines.

99
Q

Regarding division of food service, what is style of service?

A

Both commercial and contract food services provide full-service units and fast-food units. It depends on the event or attraction and the customer demand for either style.

100
Q

Regarding division of food service, what contract food service?

A

can be found within the transportation industry (trains, planes, ships, terminals), the attractions industry (museums, theme parks, theatres), the events industry (fairs, sporting events, fundraisers), and the outdoor recreation industry (golf clubs, lodges, ski hills).

101
Q

Restaurant Consumers are divided in 3 types- what is tourism sales dependent restaurants?

A

determined by location not ownership

CN Tower 360 restaurant

102
Q

Restaurant Consumers are divided in 3 types- what is tourism profit dependent restaurants?

A

location is paramount

close to attractions, highways, high shopping areas

103
Q

Restaurant Consumers are divided in 3 types- what is resident sales dependent restaurants?

A

minimum wage

can operate without tourism

104
Q

What are the 4 ways to market a restaurant/ tourism product?

A

MENU- main tool
Perishability- specials
Seasonality- promo packages
Intangibility- appealing menus

105
Q

Following restaurant ownership- what are independent restaurants?

A

owned by 1-3 people
flexible business
change menu items
huge personal time investment time, money, bankruptcy

106
Q

Following restaurant ownership- what are multi-unit corporate restaurants?

A

head quarters provides leadership, control and planning

107
Q

Following restaurant ownership- what are franchise restaurants?

A

own a restaurant while using the brand and operating formula of established company

108
Q

Who is Ray Kroc/ what did he do in the restaurant industry?

A

he created McDonalds
franchisor of it
in 1955

109
Q

What are trends in the restaurant industry?

A
tasting menus
organically grown food
200km menu
allergies
health choices
trends stay on menu 5-10 years
110
Q

Main difference between attractions and events

A

attractions- consist of permanent sites/ facilities that are always available to a tourist

events- are created by a destination in order to attract specific target markets at specific times

111
Q

Items Necessary when designing an Attraction

A

Sustainable – determine carrying capacity
Target markets – ensure needs of visitors are met by the facilities
Visitor flow patterns – determine where visitors will enter, pay (if applicable), will spend time, park, and good signage
Training of workers – need to understand site and its background

112
Q

what are 3 different types of attractions?

A

natural, human made and cultural

113
Q

What are different types of museums?

A
Art Museums
Living History Museums
Historical Museums
Scientific Museums
Children’s Museums
Modern Museums