Chapters 1-3 Flashcards
What are the 5 NAICS?
- Transportation
- Accommodations
- Travel services
- Food/ beverage
- Recreation/ entertainment
What did Henry Ford do?
- He invented mass production
- He created tourism
- He put people to work
Can tourism change things? Why?
- Yes
- Connects people
- Creates friendships
- Breaks barriers/ walls
What does NAICS stand for?
North American Industrial Classification Systems
Human Resource Challenges/Issues/Concerns- What is the Shrinking Labour Pool?
- Young workers/ unskilled immigrants is declining
What are the Human Resource Challenges/Issues/Concerns?
- Industry image
- Unskilled labour
- Poor training
- Poor attitudes
- High turnovers
- Shrinking labour pool
- Demand for qualified labour pool
- language barriers
- Lack of recognition for institutional training
What is it called when there is MORE elderly people THAN younger people?
- Aging population
Biggest/ Most successful TDA?
Walt Disney
What is TDA?
Tourist Destination
Components of a generic destination- Natural Resources?
- Air, Land, Beauty
- North America has the largest fresh water body of the world
- Niagara falls
Components of a generic destination- Infrastructure
- guts of the city
- roads, sewage, railroads, airport runways
- essential services
Components of a generic destination- Suprastructure
- buildings, stores, hotels, restaurants
- all you can see
Components of a generic destination- Transportation System
- vehicles that use the suprastructure
Components of a generic destination- Hospitality of Host
- the warmth of host
- friendly smile of locals
- greetings/ willingness
What are the 5 sense?
- hear, touch, taste, see, smell
What are the 5 Components of a generic destination?
- natural resources
- infrastructure
- suprastructure
- transportation
- hospitality of host
What are the 4 stages of life cycle for a destination?
- conception (idea)
- building (building product)
- maturity (developed)
- decline (run down, need to refresh)
What are the 4 most important ways to put a tourism plan into action?
- inventory (assess politicians)/infrastructure (product capacity)
- forecasting (look into the future, opportunities)
- develop a strategy (outline, detailed plan)
What is qualitative?
- gathering information
- story telling
What is quantitative?
- collect stats, data
- giving a choice
What are the 3 ways of tourism development?
- intergrated (1 company provides all services, disney world)
- catalytic (major hotel encourages other business to come join in on building destination)
- coattail (no common theme)
What are the 4 P’s of Marketing Mix?
- Product (what do you sell? physical (hotel room)/ service component (maid))
- Place (where we connect customer with tourism product, not an address- it is a travel agent/service)
- Price (how much does it cost)
- Promotion (how you advertise product- tv, radio)
What is the popular way to advertise tourism
- internet
- packages
what is a traveler who visits a country, other than which they usually reside for at least 24 hours
foreign tourist
what is a traveler who travels within the country they reside for at least 24 hours and travels 80 km?
domestic tourist
what is multiplier effect?
tourism dollars shows the beneficial effect a revenue has on nearly everyone in community
what is travel deficit?
when canadians leave country, their tourism dollars are lost to canada
what is leakage?
- demand for tourism product is greater than destinations
- community does not get full benefit of tourism dollars
what are reasons for growth in tourism?
advancements in transportation, media coverage, internet, better educational services, more disposable income
did tourism benefit from war? how?
yes because they advanced products such as airlines/ships/railroads
what does UNWTO stand for? is it international or canadian?
world tourism organization
international
what does CTC stand for? is it international or canadian? what do they do?
canadian tourism commission
canadian
promote tourism in Canada
how many travelers did UNWTO report?
1.1 billion
What does CTHRC stand for?
Canadian Tourism Human Resource Council
what are demographics?
age, gender, ethnicity, income, education, location
what is psychographics?
using motives or behaviour to categorize travellers
what is an allocentric traveler
go outside the usual, willing to change
what is an pyschocentric traveler?
they like comfort activities
what is a midcentric traveler?
travels to seek a break/ in routine
what is external locus?
believe events are pre-determined by powerful people, fate, chance
what is internal locus?
they believe they are in charge, control their destiny
what are push factors?
- things that appeal to guest
- generated from inner self, adventure, challenge, escape
what are pull factors?
- draws guest to/ causes a person to go to a destination
- people, places, scenic areas, sports events
what is discretionary income?
extra money people spend as they please
what is discretionary time?
time that people have away from work/ obligations
what are the 4 types of a business traveller
- frequent business traveller
- luxury business traveller
- female business traveller
- international business traveller
what is Maslows Hierarchy of needs? (5)
- physiological needs (food, shelter, water)
- safety needs (security)
- social needs (companionship)
- ego/ self esteem (feeling important)
- self actualization (achieving)
what is tourism illiteracy
- a barrier
- lack of understanding of tourism
what are common barriers to travelling?
cost lack of time health/ disabilities education age fear tourism illiteracy
what does NCC stand for and what do they do?
National Capital Commission
promote Ottawa
what is code of ethics?
- finding balance between cultures
- moral knowing right/wrong
- ethics is being clear with morals
- understanding/ respect cultures
- paper in business explaining this
what does FAC stand for and what do they do?
foreign affairs canada
- responsible for issuing canadian passports
