Chapter_8_The External Validity of Research Flashcards
External Validity
Research findings represent general principles of behavior that apply under a wide-ranging set of conditions
Aspects of External Validity
- Generalizability
- Ecological validity
Generalizability
Generalize across
- General principles of behavior and in theories that will apply across populations, settings, or operational definitions
Ecological Validity
Generalize to
- the degree to which the methods, materials, and procedures used in a study mimic the conditions of the natural setting to which they are to be applied
Components of External Validity
- Structural Component
- Functional Component
- Conceptual Component
Structural Component
METHODOLOGY
- setting
- participants
- procedures
- time
- culture
Boundary Conditions
When a principle does not operate as expected under a particular set of circumstances
Structural Component in Applied Researchers
A result can be replicated in a particular natural setting, using the procedures and people in that setting
Reactivity as Setting
people’s tendency to change their behavior when they know they are under observation
Experimental Realism
independent variable is manipulated in an engaging manner, participants can become so psychologically involved in the situation that they give realistic responses
Setting Factors
- Physical Setting
- Reactivity
- Researcher Attributes
- Coparticipant Attributes
- Ecological Validity
Participant Sample Factors
- Convenience Sampling
- Restricted Sampling
- Volunteer Participants
Convenience Sampling
Participants are chosen on the basis of availability rather than on the basis of representativeness of the population
- Crowdsourcing
Restricted Sampling
participant samples are restricted to one category of persons
- WEIRD
Volunteer Participants
Volunteer differ from people who choose not to participate
- higher in need of social approval
- more sociable
- more excitement seeking
- more conventional
- more religious
- more self- disclosing
- less authoritarian
Person-By-Situation Interactions
Characteristics of volunteer participants might interact with an independent variable to affect the results of an experiment
- ERP right-handed participants
Ecological Validity
demographic, personality, and interest profiles as alike as possible to those of members of the natural setting
Research Procedure Factors
- Artificiality
- Operational definition
- Ecological validity
Artificiality
the setting, tasks, and procedures used in these experiments do not generalize to “real-world”
- short-term tasks
- artificial means of communication between participants
- situations that would never happen in everyday life
- measures are often assessed in ways that are highly artificial
- The dependent variable assessed e.g. physiological measures
Operational Definitions
Vary
- Solution: multiple operational definitions and latent variable analysis
Cultural Factors
- Western cultures vs. non-Western cultures
- individualistic cultures vs. collectivist cultures
Time Factors
- Time Sampling
- Changes Over Time
Time Sampling
- Some behaviors are cyclic, their frequency rising and falling at regular intervals
- amount of time required for an independent variable to have an effect
Changes Over Time
Beliefs and behaviors change over time
1. physical attractiveness
2. sexual mores
3. gender roles