chapter1scm

Question 1

Cost Leadership Strategy

Answer 1

• lowest cost of operation in the industry
• Requires investment in state-of-the art equipment along with efforts to control and reduce costs

Question 2

§Differentiation Strategy

Answer 2

• (ID a product or offering from others, making it more attractive to a target market)
• Unique services are created when companies listen to customers.

Question 3

§Focus Strategy

Answer 3

• (When a company concentrates resources on entering or expanding a narrow market)
• Serve a niche better than other

Question 4

Service delivery ststem

Answer 4

• explict service (storage)
• supporting facility (bank w/drive-up tellers)
• facilitating goods (deposit forms, monthly statements)
• implicit services (security provided, the atmosphere in the bank, privacy, & convenience)