CHAPTER TWO Flashcards

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1
Q

personal training can trace its origins to what year?

A

1970

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2
Q

The purpose of a professional certification is what?

A

to ensure that individual jobs candidates can demonstrate the ability to perform the tasks required for a specific job category.

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3
Q

These facilities offer low-price membership, often including very few amenities other than access to exercise equipment.
Access to amenities or programs, such as group fitness classes, small group workout programs, or personal training, costs extra, if the services are offered at all.

A

Low-Cost

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4
Q

Health clubs in this category provide all features of low-cost clubs with additional amenities like higher-end locker rooms, snack and supplement sales, and group fitness workouts included in the price of membership.

A

Mid-Market

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5
Q

Health clubs in this category typically feature multiple group-fitness studio options like indoor cycling, mind–body, and traditional group fitness programs. They also frequently provide a selection of high-end amenities like towels and complimentary personal hygiene products, cafes to provide postworkout nutrition, pools, full-service spas and salons, sports courts, and in-house childcare services.

A

Premium

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6
Q

They then use the revenue from the fitness programs and memberships to cover operational costs, improve the facilities, and fund a wide range of community-based initiatives

A

Nonprofit

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7
Q

An exercise training method defined by intervals of near-maximal intensity broken up by relatively short rest periods.

A

High-intensity interval training (HIIT)

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8
Q

The level of commitment to a behavior or plan of action.

A

Adherence

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9
Q

What does the phrase “training under the table” refer to?

A

Joining a gym to offer personal training directly to other members

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10
Q

Designs, implements, and coaches workout programs for the specific purpose of improving athletic performance.

A

Strength and Conditioning Coach

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11
Q

Represents and promotes specific products or brands on various social media platforms in exchange for sponsorship.

A

Social Media Influencer

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12
Q

Works directly with equipment companies or fitness education organizations to teach workshops that provide attendees with continuing education.

A

Master Instructor

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13
Q

when visiting a potential employer to inquire about job opportunities, it is necessary to dress in?

A

professional business attire

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14
Q

An individual who has been identified as a potential client

A

Prospect

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15
Q

The stages the sales process are?

A
  1. Identifying a customer’s needs
  2. Communicating solutions for their needs
  3. Making the sale by asking for a financial commitment to solving their needs
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16
Q

A rapport-building technique where fitness professionals walk around the gym floor talking to members without overtly presenting a sale.

A

Working the floor

17
Q

A relationship in which two people understand each other’s ideas, have respect for one another, and communicate well.

A

Rapport

18
Q

A business management technique that helps predict how much work is needed to meet a revenue goal.

A

Forecasting

19
Q

What is an open-ended question?

A

A nondirective question that can’t be answered with a simple yes or no

20
Q

How are buying decisions primarily driven?

A

Emotionally

21
Q

Highlighting unique skills or traits during a sales presentation that allow an individual to stand out from the competition.

A

Unique selling proposition (USP)

22
Q

A product or service identified by specific, unique characteristics.

A

Brand

23
Q

A professional development technique that helps individuals identify their personal strengths and weaknesses, opportunities for growth, and potential threats to success.

A

SWOT analysis

24
Q

SWOT stands for?

A

Strengths
Weaknesses
Opportunities
Threats

25
Q

What are the four Ps of marketing?

A

Product - Communicate the benefits of using product.
Price - Identifying a competitive price of the service.
Promoted - How the service will be promoted.
Place - Select place or method of distribution.

26
Q

Rate NASM awards CEUs?

A

0.1 per contact hour of training

27
Q

The amount of CEUs needed to stay active and valid with NASM?

A

1.9 CEUss

28
Q

What is the last .1 CEU towards the 2.0 needed to re-certify unit awarded for?

A

CPR/AED certification

29
Q

How often are NASM Certified Personal Trainers required to complete a specific amount of continuing education to keep their certification active and valid?

A

Every 2 years