CHAPTER TWO Flashcards
personal training can trace its origins to what year?
1970
The purpose of a professional certification is what?
to ensure that individual jobs candidates can demonstrate the ability to perform the tasks required for a specific job category.
These facilities offer low-price membership, often including very few amenities other than access to exercise equipment.
Access to amenities or programs, such as group fitness classes, small group workout programs, or personal training, costs extra, if the services are offered at all.
Low-Cost
Health clubs in this category provide all features of low-cost clubs with additional amenities like higher-end locker rooms, snack and supplement sales, and group fitness workouts included in the price of membership.
Mid-Market
Health clubs in this category typically feature multiple group-fitness studio options like indoor cycling, mind–body, and traditional group fitness programs. They also frequently provide a selection of high-end amenities like towels and complimentary personal hygiene products, cafes to provide postworkout nutrition, pools, full-service spas and salons, sports courts, and in-house childcare services.
Premium
They then use the revenue from the fitness programs and memberships to cover operational costs, improve the facilities, and fund a wide range of community-based initiatives
Nonprofit
An exercise training method defined by intervals of near-maximal intensity broken up by relatively short rest periods.
High-intensity interval training (HIIT)
The level of commitment to a behavior or plan of action.
Adherence
What does the phrase “training under the table” refer to?
Joining a gym to offer personal training directly to other members
Designs, implements, and coaches workout programs for the specific purpose of improving athletic performance.
Strength and Conditioning Coach
Represents and promotes specific products or brands on various social media platforms in exchange for sponsorship.
Social Media Influencer
Works directly with equipment companies or fitness education organizations to teach workshops that provide attendees with continuing education.
Master Instructor
when visiting a potential employer to inquire about job opportunities, it is necessary to dress in?
professional business attire
An individual who has been identified as a potential client
Prospect
The stages the sales process are?
- Identifying a customer’s needs
- Communicating solutions for their needs
- Making the sale by asking for a financial commitment to solving their needs
A rapport-building technique where fitness professionals walk around the gym floor talking to members without overtly presenting a sale.
Working the floor
A relationship in which two people understand each other’s ideas, have respect for one another, and communicate well.
Rapport
A business management technique that helps predict how much work is needed to meet a revenue goal.
Forecasting
What is an open-ended question?
A nondirective question that can’t be answered with a simple yes or no
How are buying decisions primarily driven?
Emotionally
Highlighting unique skills or traits during a sales presentation that allow an individual to stand out from the competition.
Unique selling proposition (USP)
A product or service identified by specific, unique characteristics.
Brand
A professional development technique that helps individuals identify their personal strengths and weaknesses, opportunities for growth, and potential threats to success.
SWOT analysis
SWOT stands for?
Strengths
Weaknesses
Opportunities
Threats
What are the four Ps of marketing?
Product - Communicate the benefits of using product.
Price - Identifying a competitive price of the service.
Promoted - How the service will be promoted.
Place - Select place or method of distribution.
Rate NASM awards CEUs?
0.1 per contact hour of training
The amount of CEUs needed to stay active and valid with NASM?
1.9 CEUss
What is the last .1 CEU towards the 2.0 needed to re-certify unit awarded for?
CPR/AED certification
How often are NASM Certified Personal Trainers required to complete a specific amount of continuing education to keep their certification active and valid?
Every 2 years
