Chapter Two

Question 1

What is Broadcasting?

Answer 1

One way message, one consumer, one sender

Question 2

What is Internet

Answer 2

Two way communication, sender not easy to identify, both consumers and producers

Question 3

What is UGC?

Answer 3

User Generated Content- any form of content such as blogs, wikis, discussion posts,advertisements, chats, etc that is created by users of online system or service often on social media.

Question 4

What is niche news?

Answer 4

news that is available for any personal interest, users are fragmented and consume/produce through a variety of channes. Small number of well-known, popular sited get the majority of traffic.

Question 5

What is packaging the product?

Answer 5

Newspapers must pack in content for a wide audience. Audience only consumes a portion of the product and like to be surprised by articles they thought they weren’t interested in.

Question 6

Online newspapers bad:

Answer 6

1. Online newspapers loyalty is lower than print

2. Can personalize news online, but that limits exposure are requires effort

Question 7

Scraper sites?

Answer 7

sites use computer program that pulls together news from various sources including google news, yahoo news, news now.

Question 8

What is RSS feed?

Answer 8

Really Simple Syndication

Question 9

Social news?

Answer 9

Sharing links with friends on social networks to news that can make stories go viral. Flipbook is a social news aggregator

Question 10

Social Bookmarking?

Answer 10

Known as collective intelligence that harnesses the knowledge of users. For example reddit

Question 11

Distracted users?

Answer 11

muli-tasking while accessing content, non-linear content access, noisy environments

Question 12

CPM

Answer 12

Cost per thousand impression

Question 13

Traffic

Answer 13

Number of visitors to a specific page or site

Question 14

Unique Visitors

Answer 14

different users accessing website (most used)

Question 15

Loyalt

Answer 15

repeat visits to a site by a user

Question 16

Engagement

Answer 16

visit duration

Question 17

Web Analytics?

Answer 17

1. The analysis of qualitative and quantitative data from websites and comparative data from competitors
2. Used to create continual improvement of the online experience of your customers and prospects
3. Applied to desired outcomes for users and the site

Question 18

ABC1

Answer 18

British demographic classification system

Question 19

Average Page Depth

Answer 19

average number of pages that a visitor views per session

Question 20

Bounce Rate

Answer 20

The percentage of single page visits in which the user left after just one page view

Question 21

Conversion Rate

Answer 21

when a casual visitor takes the desired action

Question 22

Hits

Answer 22

number of times site is visited (not a good measure)

Question 23

Landing Page

Answer 23

First webpage a user views

Question 24

Location

Answer 24

where visitors are from

Question 25

Page View or Page Impression

Answer 25

pages loaded by a browser

Question 26

Returning Visitor

Answer 26

person who returns to visit the page

Question 27

Stick Content

Answer 27

holds user’s attention for a period of time or that users keep returning to view

Question 28

Visit/Session

Answer 28

period of interaction between a visitor’s browser and a particular website

Question 29

Problems with analytic?

Answer 29

Repeat visitors only measure over a limited time and from a single location. Who are the people behind the numbers? Cookies used/may be blocked

Question 30

Digital Divide

Answer 30

refers to the gap between demographics and regions that have access to modern information and communications technology, and those that do not or have restricted access. This technology can include the telephone, television, personal computers and the Internet.