Chapter Two Flashcards
Three. Types of strategy
Differentiation
Cost leadership
Response
Six reasons domestic business operations decide to go global:
Improve supply chain Reduce costs labor, taxes, tariffs, etc Improve operations Understand markets Improve products Attract and retain global talent
Ten operation decisions:
Product Quality Process Location Layout Human resources Supply chain Inventory Scheduling Maintenance
Theory of competitive advantage
Countries benefit from specializing in services which they have relative advantage and they benefit from Importing goods and services for which they have a relative disadvantage
Strategy in which operating decisions are centralized and headquarters coordinates the standardization and learning between facilities
Global strategy
Global markets are penetrated using export licenses
International strategy
Operating decisions are centralized to each country to enhance local responsiveness
Multidomestic strategy
A firm that has extensive involvement in international business, owning or controlling more than one facilities in more than one country
Multinational corporation
A firm that engages in cross border transactions
International business
Combines benefits do global scale efficiencies with the benefits if local responsiveness
Transactional strategy