Chapter Three: Ethics and Social Responsibility

Question 1

Social Control

Answer 1

any means used to maintain behavioral norms and regulate conflict

Question 2

Behavioral Norms

Answer 2

standards of proper or acceptable behavior. Several Modes of social control are important to marketing

Question 3

Ethics

Answer 3

The moral principles or values that generally govern the conduct of an individual or a group

Question 4

Deontological Theory

Answer 4

Ethical theory that states that people should adhere to their obligations and duties when analyzing an ethical dilemma

Question 5

Utilitarian Ethical Theory

Answer 5

ethical theory that is founded on the ability to predict the consequences of an action

Question 6

Casuist Ethical Theory

Answer 6

ethical theory that compares a current ethical dilemma with examples of similar ethical dilemmas and their outcomes

Question 7

Moral Relativism

Answer 7

an ethical theory of time-and-place ethics; that is, the belief that ethical truths depends on the individuals and groups holding them

Question 8

Virtue

Answer 8

A character trait valued as being good

Question 9

Morals

Answer 9

the rules people develop as a result of cultural values and norms

Question 10

Code of Ethics

Answer 10

a guideline to help marketing managers and other employees make better decisions

Question 11

Foreign Corrupt Practice Act (FCPA)

Answer 11

a law prohibits U.S. corporations from making illegal payments to public officials of foreign governments to obtain business rights or to enhance their business dealing in those countries

Question 12

Corporate Social responsibility (CSR)

Answer 12

a business’s concern for society’s welfare

Question 13

Stakeholder theory

Answer 13

ethical theory stating that social responsibility is paying attention to the interest of every affected stakeholder of every aspect of a firm’s operations

Question 14

Pyramid of Corporate Social Responsibly

Answer 14

a model that suggest corporate social responsibility is composed of economic, legal, ethical and philanthropic responsibilities and that a firm’s economic performance supports the entire structure

Question 15

Sustainability

Answer 15

the idea that socially responsible companies will outperform their peers by focusing on the worlds social problems and viewing them as opportunities to build profits and help the world at the same time

Question 16

Green Marketing

Answer 16

the development and marketing of products designed to minimize negative effects on the physical environment or to improve the environment

Question 17

Cause-Related Marketing

Answer 17

the cooperative marketing efforts between a for-profit firm and a nonprofit organization

Question 18

Act Utilitarianism

Answer 18

greatest good for the greatest number

Question 19

Rule Utilitarianism

Answer 19

What is legal and fair