Chapter Six Flashcards
The individuals, organizations, and institutions that facilitate the acquisition of political views.
Agents of Socialization
Polls conducted at polling places on Election Day to project the winner of an election before the polls close.
Exit Polls
The measurable difference in the way women and men vote for candidates and in the way they view political issues.
Gender Gaps
The impact of an important external event in shaping the views of a generation.
Generational Effect
The process by which we develop our political values and opinions.
Political Socialization
In a poll, the group of people whose opinions are of interest and/or about whom information is desired.
Population
The public’s expressed views about an issue at a specific point in time.
Public Opinion
A survey of a given population’s opinion on an issue or a candidate at a particular point in time.
Public Opinion Poll
A special type of poll that both attempts to skew public opinion about a candidate and provides information to campaigns about candidate strengths and weaknesses.
Push Polls
A method by which pollsters structure a sample so that it is representative of the characteristics of the target population.
Quota Sample
A scientific method of selection in which each member of the population has an equal chance of being included in the sample.
Random Sampling
Also called margin of error; a statistical calculation of the difference in results between a poll of a randomly drawn sample and a poll of the entire population.
Sampling Error
A process of random sampling in which the national population is divided into fourths and certain areas within these regions are selected as representative of the national population.
Stratified Sampling
Polls that measure changes in public opinion over the course of days, weeks, or months by repeatedly asking respondents the same questions and measuring changes in their responses.
Tracking Polls
