Chapter Seven Flashcards
Chapter Seven
high-tech politics
politics increasingly shaped by technology
Chapter Seven
mass media
TV, radio, newspapers, the internet, and other means of popular communication.
Chapter Seven
media events
events purposely staged for media.
Chapter Seven
press conference
meetings of public officials with reporters
Chapter Seven
investigative journalism
use of in-depth reporting to unearth scandals, scams, and schemes.
Chapter Seven
print media
newspapers and magazines
Chapter Seven
broadcast media
TV and radio
Chapter Seven
narrowcasting
media programming on cable TV or the internet that is focused on one topic and aimed at a particular audience
Chapter Seven
chains
newspapers published by massive media conglomerates that account for over four-fifths of the nation’s daily newspaper circulation
Chapter Seven
beats
specific locations from which news frequently emanates.
Chapter Seven
trial balloons
intentional news leak for the purpose of assessing the political reaction
Chapter Seven
sound bites
short video clips of approximately 15 seconds
Chapter Seven
talking head
shot of a person’s face talking directly to the camera.
Chapter Seven
policy agenda
issues that attract the serious attention of public officials and others involved in politics.
Chapter Seven
policy entrepreneurs
people who invest their political “capital” in an issue
