Chapter 9 Vocabulary Flashcards
Two types of demand
Independent
Dependent
Demand that’s coming from your customer; you don’t know exactly how to forecast it
Independent Demand
Demand that you can actually calculate
Dependent Demand
An estimate of the future level of some variable. Looks at things like demand levels, supply levels and prices
Forecast
Four Laws of Forecasting
Forecasts are almost always wrong (but they are still useful)
Forecasts for the near term tend to be more accurate
Forecasts for groups of products or services tend to be more accurate
Forecasts are no substitute for calculated values
Forecasts are almost always
Wrong
Forecasts for the near term tend to be
More accurate
Forecasts for groups of products or services tend to be
More accurate
Forecasts are no substitute for
Calculated values
Seven Steps in Forecasting
Determine the use of the forecast Select the items to be forecasted Determine the time horizon of the forecast Select the forecasting model(s) Gather the data (HARDEST STEP) Make the forecast Validate and implement results
Forecasting models that use measurable, historical data to generate forecasts
Quantitative forecasting
Two models of quantitative forecasting
Time series models
Causal models
Forecasting techniques based on intuition or informed opinion. Used when data is scarce, not available or irrelevant
Qualitative forecasting techniques
Five qualitative forecasting techniques
Market surveys Build-up forecasts Life cycle analogy method Panel consensus forecasting Delphi method
time series models
Naive approach (Last Period) Moving average Weighted moving average Exponential smoothing Seasonal Adjustment
Two causal models
Linear regression
Multiple regression
A structured questionnaire submitted to potential customers, often to gauge potential demand
Market survey
Brings experts together to discuss and develop a forecast
Panel consensus forecasting
Experts work individually to develop forecasts. The individual forecasts are then shared among the group, and then each participant is allowed to modify his or her forecast based on the information from the other experts; repeated until consensus is reached
Delphi method
Three types of participants in the Delphi method
Decision makers (evaluate responses and make decisions)
Staff (administering survey)
Respondents (people who can make valuable judgements)
Attempts to identify the time frames and demand levels for the introduction, growth, maturity and decline life cycle stages for a new product or service; looks at demand for a similar product to see trajectory
Life Cycle Analogy Method
Individuals familiar with specific market segments estimate demand within these segments. These individual forecasts are then added up to get an overall forecast
Build-up forecast
A series of observations arranged in chronological order
Time series
With a time series model, this is important in developing forecasts
The chronology of the observations and their values