Chapter 9: Reducing Prejudice Flashcards
cognitive-dissonance theory
low tolerance for inconsistencies between thinking and behaving
ex. challenge irrational attributions tall people=basketball player (not true)
confrontation technique
making people aware of their own inherent prejudice will result in feelings of guilt, motivating person to change
contact hypothesis
the notion that bringing two outgroups together in a situation will result in decreased prejudice and stereotyping
dissociation model
states that low and high prejudice individuals automatically activate sterwotypes of outgroups, but that low prejudice persons also inhibit these thoughts with their egalitarian personal beliefs
functional approach
stereotyped thinking has a function and is resistant to change or elimination. stereotyping and prejudice serve various motivational functions for different individuals
jigsaw system
technique for prejudice reduction: work to eliminate competition and to increase cooperation via small group activities geared to success.Each member makes a unique contribution. contact theory in action
normative influence
suggest that to reduce prejudice, it is important to make antiprejudice norms salient. once people are made aware of the social sanctions against prejudice, they will be less likely to express and endorse prejudice
realistic conflict theory
when two groups compete for scarce resources, prejudice will arise between them