Chapter 9: Life Currencies Flashcards
1
Q
What are life currencies?
A
Things besides money that affect purchase decisions, often subconsciously.
2
Q
What are some life currencies?
A
Love, human energy, fun, expertise, information, etc.
3
Q
Life currencies are more important than money when making a purchase decision. T or F?
A
True
4
Q
The lack of which life currency is the number one reason customers walk away from purchasing items they are otherwise interested in?
A
Information
5
Q
Which is one of the most valued life currencies driving purchase decisions?
A
Time
6
Q
Most impulse purchases are made because marketers have leveraged which life currency?
A
Convenience
7
Q
The actual price of a product is determined by ________.
A
The value each customer places upon life currencies.
