Chapter 9 Flashcards
1
Q
What is the definition of co-operative strategy?
Explain why co-operative strategies are important to firms competing in the 21st century competitive landscape advantage
A
Corporative strategy:
A same strategy for companies working together to achieve a shared objective
- strategic alliances (combining resources)
- joint ventures (equal share of a new venture)
- Equity(different shares) and non-Equity Strategic alliances
Create value
Competitive advantage
Achieving performance
2
Q
Explain what risks are firms likely to experience as they use co-operative strategies.
A
- Opportunistic behavior
- misrepresenting of competencies in the beginning
- different Culture and Language
- no trust
