Chapter 8 Flashcards
1
Q
Explain what incentives influence firms to use international strategies
A
- integrate operations on a global scale
- gaining access to resources
- less expansive Labour costs
- better serve customers in different countries
- meet increasing demand for goods and services
2
Q
Discuss 3 basic benefits firms can achieve by successfully using an international stratgy
A
- increased market size
- economics of scale and learning
- location advantages
