Chapter 9

Question 1

A nondaily periodical that comprises a collection of articles, stories, and ads

Answer 1

Magazine

Question 2

Reporters who used a style of early-twentieth-century investigative journalism that emphasized a willingness to crawl around in society’s muck to uncover a story

Answer 2

Muckrakers

Question 3

Types of magazines that address a wide variety of topics and are aimed at a broad national audience

Answer 3

General-interest magazines

Question 4

The use of photos to document events and people’s lives.

Answer 4

Photojournalism

Question 5

The total number of people who come into contact with a single copy of a magazine

Answer 5

Pass-along readership

Question 6

A magazine that publishes on the Internet

Answer 6

Webzines

Question 7

Newspapers that feature bizarre human-interest stories, gruesome murder tales, violent accident accounts, unexplained phenomena stories and malicious celebrity gossip.

Answer 7

Supermarket Tabloids

Question 8

A computer technology that enables an aspiring publisher/editor to inexpensively write, design, lay out, and even print a small newsletter or magazine.

Answer 8

Desktop Publishing

Question 9

National magazines whose content is tailored to the internet geographic areas

Answer 9

Regional Editions

Question 10

Editions of national magazines that tailor ads to different geographic areas

Answer 10

Split-run editions

Question 11

National magazines whose advertising is tailored to subscribers and readers according to occupation, class, and zip-code address

Answer 11

Demographic Editions

Question 12

magazine subscriptions that automatically renew on the subscriber’s credit card.

Answer 12

Evergreen Subscriptions

Question 13

A combination of a glossy magazine and retail catalogue that is often used to market goods or services to customers or employees.

Answer 13

Magalogs

Question 14

self-published magazines produced on personal computer programs or on the Internet

Answer 14

Zines