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Media and Society Test 3 > Chapter 10 > Flashcards

Chapter 10 Flashcards

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Sociology 101 flashcards
1
Q

One of the first substances to hold written language and symbols; produced from plant reeds found along the Nile River.

A

Papyrus

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2
Q

Treated animal skin that replaced papyrus as an early pre-paper substance on which to document written language.

A

Parchment

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3
Q

An early type of book in which paperlike sheets were cut and sewed together along an edge, then bound with thin pieces of wood and covered with leather

A

Codex

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4
Q

A period during the Middle Ages when priests and monks advanced the art of bookmaking

A

Manuscript Culture

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5
Q

Books from the Middle-Ages that featured decorative, colorful designs and illustrations on each page

A

Illuminated Manuscripts

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6
Q

A printing technique developed by early Chinese printers, who hand-carved characters and illustrations into a block of wood.

A

Block Printing

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7
Q

A fifteenth-century invention whose moveable metallic type technology spawned modern mass communication by creating the first method for mass production; it reduced the size and cost of books, made them eas

A

Printing Press

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8
Q

A handmade paper made form treated animal skin, used in the Gutenberg Bibles

A

Vellum

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9
Q

Books made with less expensive paper covers, introduced in the United States in the mid 1800’s

A

Paperback Books

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10
Q

Sometimes identified as pulp fiction, these cheaply produced and low-priced novels were popular in the US beginning in the 1860s

A

Dime Novels

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11
Q

A term used to describe many late-nineteenth-century popular paperbacks and dime novels, which were constructed of cheap machine-made pulp material

A

Pulp Fiction

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12
Q

A technology introduced in the nineteenth century that enabled printers to set type mechanically using a typewriter-style keyboard

A

Linotype

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13
Q

A technology that enabled books to be printed from photographic plates rather than metal casts, reducing the cost of color and illustrations and eventually permitting computers to perform typesetting.

A

Offset Lithography

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14
Q

The most visible book industry segment, featuring hardbound and paperback books aimed at general readers and sold at bookstores and other retail outlets

A

Trade Books

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15
Q

Technical books that target various occupational groups and are not intended for the general consumer market.

A

Professional Books

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16
Q

Books made for the el-hi (elementary and high school) and college markets

A

Textbooks

17
Q

Low-priced paperback books sold mostly on racks in drugstores, supermarkets, and airports, as well as in bookstores

A

Mass Market Paperbacks

18
Q

In the book industry, a marketing strategy that involves publishing a topical book quickly after a major event occurs.

A

Instant Book

19
Q

Dictionaries, encyclopedias, atlases, and other reference manuals related to particular professions or trades.

A

Reference Book

20
Q

The segment of the book industry that publishes scholarly books in specialized areas

A

University Press

21
Q

A digital book read on a computer or electronic reading device

A

E-Book

22
Q

A formal complaint to have a book removed from a public or school library’s collection

A

Book Challenge

23
Q

IN the book industry, editors who seek out and sign authors to contracts.

A

Acquisitions Editors

24
Q

In the book industry, selling the rights to a book for use in other media forms, such as a mass market paperback, a CDROM or the basis for a movie screenplay.

A

Subsidiary Rights

25
Q

In book publishing, the editor who provides authors authors with feedback, makes suggestions for improvements, and obtains advice from knowledgeable members of the academic community

A

Developmental Editor

26
Q

The people in magazine, newspaper, and book publishing who attend to specific problems in writing such as style, content, and length

A

Copy Editors

27
Q

Publishing industry personnel who work on the look of a book, making decisions about type style, paper, cover design, and layout

A

Design Managers

28
Q

Internet-based publishing houses that design and distribute books for comparatively low prices for authors who want to self-publish a title.

A

E-publishing

Media and Society Test 3 (5 decks)

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