Chapter 10 Flashcards
One of the first substances to hold written language and symbols; produced from plant reeds found along the Nile River.
Papyrus
Treated animal skin that replaced papyrus as an early pre-paper substance on which to document written language.
Parchment
An early type of book in which paperlike sheets were cut and sewed together along an edge, then bound with thin pieces of wood and covered with leather
Codex
A period during the Middle Ages when priests and monks advanced the art of bookmaking
Manuscript Culture
Books from the Middle-Ages that featured decorative, colorful designs and illustrations on each page
Illuminated Manuscripts
A printing technique developed by early Chinese printers, who hand-carved characters and illustrations into a block of wood.
Block Printing
A fifteenth-century invention whose moveable metallic type technology spawned modern mass communication by creating the first method for mass production; it reduced the size and cost of books, made them eas
Printing Press
A handmade paper made form treated animal skin, used in the Gutenberg Bibles
Vellum
Books made with less expensive paper covers, introduced in the United States in the mid 1800’s
Paperback Books
Sometimes identified as pulp fiction, these cheaply produced and low-priced novels were popular in the US beginning in the 1860s
Dime Novels
A term used to describe many late-nineteenth-century popular paperbacks and dime novels, which were constructed of cheap machine-made pulp material
Pulp Fiction
A technology introduced in the nineteenth century that enabled printers to set type mechanically using a typewriter-style keyboard
Linotype
A technology that enabled books to be printed from photographic plates rather than metal casts, reducing the cost of color and illustrations and eventually permitting computers to perform typesetting.
Offset Lithography
The most visible book industry segment, featuring hardbound and paperback books aimed at general readers and sold at bookstores and other retail outlets
Trade Books
Technical books that target various occupational groups and are not intended for the general consumer market.
Professional Books
Books made for the el-hi (elementary and high school) and college markets
Textbooks
Low-priced paperback books sold mostly on racks in drugstores, supermarkets, and airports, as well as in bookstores
Mass Market Paperbacks
In the book industry, a marketing strategy that involves publishing a topical book quickly after a major event occurs.
Instant Book
Dictionaries, encyclopedias, atlases, and other reference manuals related to particular professions or trades.
Reference Book
The segment of the book industry that publishes scholarly books in specialized areas
University Press
A digital book read on a computer or electronic reading device
E-Book
A formal complaint to have a book removed from a public or school library’s collection
Book Challenge
IN the book industry, editors who seek out and sign authors to contracts.
Acquisitions Editors
In the book industry, selling the rights to a book for use in other media forms, such as a mass market paperback, a CDROM or the basis for a movie screenplay.
Subsidiary Rights
In book publishing, the editor who provides authors authors with feedback, makes suggestions for improvements, and obtains advice from knowledgeable members of the academic community
Developmental Editor
The people in magazine, newspaper, and book publishing who attend to specific problems in writing such as style, content, and length
Copy Editors
Publishing industry personnel who work on the look of a book, making decisions about type style, paper, cover design, and layout
Design Managers
Internet-based publishing houses that design and distribute books for comparatively low prices for authors who want to self-publish a title.
E-publishing
