Chapter 9 Flashcards
Consumer Culture
represents the held societal beliefs that define what is socially gratifying within a certain society
Cultural Norm
Rule that specifies the appropriate behavior in a given situation within a specfic culture
cutural sancations —-eating pork if you’re pakistanian…bad!
PENALTIES associated with performing a nongratifying or culturally inconsistent behavior
Ecological Factors (lets get physical!)
physical characteristics that describe the physicla enviroment and habitat oa a place
Tradition
customs
things like family and politcal structures of society
What are the dimensions of cultural values?
individualism masculinity power distance uncertainty avoidance long term orientation
uncertainty avoidance
culture is uncomfortable with things that are ambiguous or unknown
long term orientation
values are consistent with Confucian philosphy and proritatzation of future rewards over short term benfits
power distance
authority and privileges are divided among different groups within society and the extent to which these facts of life are accepted by the people within the society
masculinity
role distinction within a group that values assertiveness and control OPPOSTIVE of felinity.
individualism
extent to which people are expected to take care of themselves and their immediate families
collectivism
a persons life is intertwined with a large cohesive group
Core Societal Values
agreed upon consensus about the most preferable ways of living withing a society, also known as cultural values
guanxi
chinese term for doing business where parties invest time to get to know one another and become really comfortable before making a big deal
renquing
idea that favors given to another are reciprocal and MUST be returned!
